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Tying and Market Power

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Author Info
Severin Borenstein (University of Michigan, Dept of Economics)
Jeff MacKie-Mason
Janet Netz

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Abstract

Many businesses provide aftermarket services, including parts, maintenance, consulting, upgrades and modifications to durable consumer and business equipment. We investigate the effect on the original equipment manufacturer and on consumers if the manufacturer is the only (monopoly) service provider for the equipment it sells. Controlling the service market may be a profitable strategic objective, but there are several possible problems. The firm needs a durable intellectual property advantage to dominate independent service organizations. Even with such an advantage, active competition from vendors of alternate original equipment may force the manufacturer to dissipate service profits through equipment market competition to obtain market share. Further, the courts appear to be sympathetic to antitrust claims against manufacturers when they attempt to extend their proprietary control over one component of service to monopoly control overall all service provision. We also find that reputation effects may prevent manufacturers from fully exploiting their monopoly power in the aftermarket, but that reputation does not generally lead to competitive prices.

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Publisher Info
Paper provided by EconWPA in its series Industrial Organization with number 9401001.

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Date of creation: 18 Jan 1994
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Handle: RePEc:wpa:wuwpio:9401001

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L - Industrial Organization

References listed on IDEAS
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  1. Severin Borenstein & Jeffrey MacKie-Mason & Janet Netz, 1996. "Exercising Market Power in Proprietary Aftermarkets," Working Papers _002, University of California at Berkeley, Haas School of Business. [Downloadable!]
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  2. Paul Klemperer, 1987. "The Competitiveness of Markets with Switching Costs," RAND Journal of Economics, The RAND Corporation, vol. 18(1), pages 138-150, Spring. [Downloadable!] (restricted)
  3. Andrea Shepard, 1987. "Licensing to Enhance Demand for New Technologies," RAND Journal of Economics, The RAND Corporation, vol. 18(3), pages 360-368, Autumn. [Downloadable!] (restricted)
  4. Michael H. Riordan & David E.M. Sappington, 1989. "Second Sourcing," RAND Journal of Economics, The RAND Corporation, vol. 20(1), pages 41-58, Spring. [Downloadable!] (restricted)
  5. Beggs, Alan W & Klemperer, Paul, 1992. "Multi-period Competition with Switching Costs," Econometrica, Econometric Society, vol. 60(3), pages 651-66, May. [Downloadable!] (restricted)
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  6. Joseph Farrell and Carl Shapiro., 1988. "Dynamic Competition with Switching Costs," Economics Working Papers 8865, University of California at Berkeley.
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