This paper will deal with the economic impact of the Cooper River Bridge Run on the Lowcountry region of South Carolina, and specifically on the city of Charleston and town of Mt. Pleasant. Additionally, although the event is also billed, at least theoretically, as one that also contributes to a labor income impact, and the creation of additional local jobs, that might happen only in theory. Furthermore, intangible impacts of the race might in reality be the greatest benefit of them all for the participants and local areas. Finally, the benefit of self-administered survey (web-based) over traditionally administered (physically, through volunteers) will be discussed and examined.
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Paper provided by International Association of Sports Economists in its series IASE Conference Papers with number
0720.