Advanced Search
MyIDEAS: Login

Consumer willingness to pay for attributes of west-African poultry: using the microeconometrics of implicit price


Author Info

  • Cyprien Awono

    (GREDI, Département d'économique, Faculte d'administration, Université de Sherbrooke)

  • Catherine Laroche Dupraz

    (Agrocampus Ouest, Rennes, France)

  • Dominique Vermersch

    (Agrocampus Ouest, Rennes, France)


Consumer concerns in food purchasing contain a number of attributes, including the nutritional and sanitary values, conditions of breeding and selling, and other social issues. The purpose of this paper is to introduce an analytical and an empirical approaches to estimating the marginal willingness to pay (WTP) for chicken attributes in Cameroon using data from an investigation on the field. First we constructed a theoretical model of implicit price. Secondly, we assumed that WTP for chicken attributes can be derived from estimate hedonic function, there by expressing the prices consumers are willing to pay as function of implicit price of each chicken attributes. Two models are proposed and discussed. Our findings indicate that in spite of the possibility of bargaining the price of the local flesh chicken, consumer’s substituted it by imported frozen cut chicken which main attributes are low cost, sold in separated parts and available in all urban markets.

Download Info

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
File URL:
Download Restriction: no

Bibliographic Info

Paper provided by Departement d'Economique de la Faculte d'administration à l'Universite de Sherbrooke in its series Cahiers de recherche with number 11-01.

as in new window
Length: 12 pages
Date of creation: 14 Jan 2011
Date of revision:
Handle: RePEc:shr:wpaper:11-01

Contact details of provider:
Postal: Sherbrooke, Québec, J1K 2R1
Phone: (819) 821-7233
Fax: (819) 821-6930
Web page:
More information through EDIRC

Related research

Keywords: West Africa; attributes; poultry; marginal willingness to pay; implicit price;

Other versions of this item:

Find related papers by JEL classification:

This paper has been announced in the following NEP Reports:


References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
as in new window
  1. Lucas, Robert E B, 1975. "Hedonic Price Functions," Economic Inquiry, Western Economic Association International, vol. 13(2), pages 157-78, June.
  2. Dalton, Timothy J., 2004. "A household hedonic model of rice traits: economic values from farmers in West Africa," Agricultural Economics, Blackwell, vol. 31(2-3), pages 149-159, December.
  3. Rosen, Sherwin, 1974. "Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition," Journal of Political Economy, University of Chicago Press, vol. 82(1), pages 34-55, Jan.-Feb..
Full references (including those not matched with items on IDEAS)



This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.


Access and download statistics


When requesting a correction, please mention this item's handle: RePEc:shr:wpaper:11-01. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Luc Savard).

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.