The main goal of this paper is to provide a key metrics system for variety steering in mass customization. We distinguish between objective and subjective customer needs. The subjective needs are the individually realized and articulated requirements, whereas the objective needs are the real ones perceived by a fictive neutral perspective. We show that variety in mass customization has to be orientated on the objective needs. In order to help mass customizers better evaluate the degree to which they can fulfill the objective needs as well as their internal complexity level, we have developed a key metrics system model. We also present a conceptual application showing how to use this model to support decision making related to the introduction or reduction of product variants.
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Paper provided by University Library of Munich, Germany in its series MPRA Paper with number
8970.
Find related papers by JEL classification: L23 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Organization of Production D20 - Microeconomics - - Production and Organizations - - - General
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