Dynamic Multi-Agent Based Variety Formation and Steering in Mass Customization

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Dynamic Multi-Agent Based Variety Formation and Steering in Mass Customization

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Blecker, Thorsten
Abdelkafi, Nizar
Kreutler, Gerold
Friedrich, Gerhard

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Thorsten Blecker

Abstract

Large product variety in mass customization involves a high internal complexity level inside a company’s operations, as well as a high external complexity level from a customer’s perspective. To cope with both complexity problems, an information system based on agent technology is able to be identified as a suitable solution approach. The mass customized products are assumed to be based on a modular architecture and each module variant is associated with an autonomous rational agent. Agents have to compete with each other in order to join coalitions representing salable product variants which suit real customers’ requirements. The negotiation process is based on a market mechanism supported by the target costing concept and a Dutch auction. Furthermore, in order to integrate the multi-agent system in the existing information system landscape of the mass customizer, a technical architecture is proposed and a scenario depicting the main communication steps is specified.

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Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 8968.

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Date of creation: 14 Apr 2004
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Handle: RePEc:pra:mprapa:8968

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Find related papers by JEL classification:
G14 - Financial Economics - - General Financial Markets - - - Information and Market Efficiency; Event Studies
M11 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - Production Management

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

Blecker, Thorsten & Abdelkafi, Nizar & Kreutler, Gerold & Friedrich, Gerhard, 2004. "An Advisory System for Customers’ Objective Needs Elicitation in Mass Customization," MPRA Paper 8969, University Library of Munich, Germany. [Downloadable!]
Blecker, Thorsten & Abdelkafi, Nizar & Kaluza, Bernd & Friedrich, Gerhard, 2003. "Key Metrics System for Variety Steering in Mass Customization," MPRA Paper 8970, University Library of Munich, Germany. [Downloadable!]

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Blecker, Thorsten & Abdelkafi, Nizar & Kaluza, Bernd & Kreutler, Gerold, 2004. "Mass Customization vs. Complexity: A Gordian Knot?," MPRA Paper 5290, University Library of Munich, Germany. [Downloadable!]
Blecker, Thorsten & Abdelkafi, Nizar & Kaluza, Bernd & Kreutler, Gerold, 2004. "A Framework for Understanding the Interdependencies between Mass Customization and Complexity," MPRA Paper 5289, University Library of Munich, Germany. [Downloadable!]

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