A social perception of smoking cessation medication: A willingness-to-pay survey
AbstractSmoking is one of the main preventable causes of death in the world. There are several first-line pharmacological treatments available for smoking cessation. However, they are not very popular amongst smokers. There is evidence that smokers may not value these therapies in accordance with the scientific evidence. This paper provides evidence about the impact of subjective perceptions on the decision to use pharmacological treatments for smoking cessation and on the value that people place on these treatments. We conducted telephone interviews with 2011 members of the Spanish population (785 smokers, 590 ex-smokers and 636 never-smokers). We found that a large proportion of subjects (70% smokers, 67% ex-smokers and 59% never-smokers) did not show a positive willingness to pay for these therapies. The basic reason for refusing to pay anything at all was that they did not believe the therapies were effective. Mean willingness to pay (for those with a positive willingness to pay) was very similar for the three groups (€223/month for smokers, €225/month for ex-smokers and €213/month for never-smokers). We discuss whether social policy can be based on distorted preferences. We argue that Libertarian Paternalism can be used to guide social policy in the area of tobacco addiction.
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Bibliographic InfoPaper provided by Universidad Pablo de Olavide, Department of Economics in its series Working Papers with number 11.13.
Length: 28 pages
Date of creation: Dec 2011
Date of revision:
willingness to pay; smoking cessation therapies; biases; libertarian paternalism;
Find related papers by JEL classification:
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- D78 - Microeconomics - - Analysis of Collective Decision-Making - - - Positive Analysis of Policy Formulation and Implementation
- I18 - Health, Education, and Welfare - - Health - - - Government Policy; Regulation; Public Health
This paper has been announced in the following NEP Reports:
- NEP-ALL-2012-01-03 (All new papers)
- NEP-CBE-2012-01-03 (Cognitive & Behavioural Economics)
- NEP-EXP-2012-01-03 (Experimental Economics)
- NEP-HEA-2012-01-03 (Health Economics)
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Xavier Gin� & Dean Karlan & Jonathan Zinman, 2010.
"Put Your Money Where Your Butt Is: A Commitment Contract for Smoking Cessation,"
American Economic Journal: Applied Economics, American Economic Association,
American Economic Association, vol. 2(4), pages 213-35, October.
- Gine, Xavier & Karlan, Dean & Zinman, Jonathan, 2009. "Put your money where your butt is : a commitment contract for smoking cessation," Policy Research Working Paper Series 4985, The World Bank.
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