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Financial behavior for status seeking purposes of consumers in emerging markets. A case study of suburban Jakarta, Indonesia

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  • A.R.S. Ibn Ali

    (Graduate School of Economics, Osaka University)

Abstract

This study addresses the influencing factors on financial behavior of consumers in emerging markets. In particular, we examine the role of psychographic variables (i.e., lifestyle, brand loyalty, and personality) and demographic variables (i.e., age, income, education, family size, and occupation) in affecting individual decisions to use several types of consumer loans. A survey was conducted to collect data from 447 Indonesian consumers, and a probit model analysis was used to measure the effect of the variables. The results revealed that the effect of psychographic and demographic variables varies depending on financial product types (i.e., housing loans, car loans, and motorbike loans). Saving is positively associated with the use of car loans, but is negatively associated with the use of motorbike loans. The findings could be useful for marketers of financial products to improve market segmentation and target their offerings more effectively.

Suggested Citation

  • A.R.S. Ibn Ali, 2021. "Financial behavior for status seeking purposes of consumers in emerging markets. A case study of suburban Jakarta, Indonesia," Discussion Papers in Economics and Business 21-21, Osaka University, Graduate School of Economics.
    • Handle: RePEc:osk:wpaper:2121
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    More about this item

    Keywords

    Microcredit; status consumption; emerging markets; psychographic variables; demographic variables; financial behavior.;
    All these keywords.

    JEL classification:

    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • G41 - Financial Economics - - Behavioral Finance - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making in Financial Markets
    • G51 - Financial Economics - - Household Finance - - - Household Savings, Borrowing, Debt, and Wealth
    • G53 - Financial Economics - - Household Finance - - - Financial Literacy

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