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A consumers' valuation of frital INTA: an empirical research that applies the experimental auction method

Author

Listed:
  • Rodriguez, Julieta A.
  • Rodríguez, Elsa Mirta M.
  • Lupín, Beatriz

Abstract

Potatoes are an essential part of the Argentine diet. But little, if nothing, is known about optimum potato quality by the average consumer. A recent study on this topic (Rodríguez et al. 2015) has shown that very little is known about the wide variety of potatoes and a complete misunderstanding about the cooking benefits of other potato varieties. Bearing this in mind, a number of questions arise regarding our research: Would consumers in general, be willing to pay higher prices for a fresh potato variety posing less agrochemical content? How would the price of this alternative variety fluctuate if consumers are properly informed with respect to production processes, culinary traits and the environmental impact? Does how the product is packaged cause a visual impact on the general consumer and, therefore, change his bid? The aim of this research is to study how consumer valuates a differentiated potato, while possessing information about its culinary traits, low agrochemical content and new packaging presentation into the domestic market.

Suggested Citation

  • Rodriguez, Julieta A. & Rodríguez, Elsa Mirta M. & Lupín, Beatriz, 2018. "A consumers' valuation of frital INTA: an empirical research that applies the experimental auction method," Nülan. Deposited Documents 2904, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    • Handle: RePEc:nmp:nuland:2904
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    File URL: https://nulan.mdp.edu.ar/id/eprint/2904/1/rodriguez-etal-2018.pdf
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    References listed on IDEAS

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    1. Rodriguez, Elsa M.M. & Lupin, Beatriz & Gonzalez, Julia, 2015. "Willingness to pay for a differentiated potato applying a choice modelling experiment by socioeconomics levels of Argentinean consumers," 2015 Conference, August 9-14, 2015, Milan, Italy 212288, International Association of Agricultural Economists.
    2. William Vickrey, 1961. "Counterspeculation, Auctions, And Competitive Sealed Tenders," Journal of Finance, American Finance Association, vol. 16(1), pages 8-37, March.
    3. Rodríguez, Elsa Mirta M. & Lupín, Beatriz & González, Julia, 2015. "Willingness to pay for a differentiated potato applying a choice modelling experiment by socioeconomics levels of Argentinean consumers," Nülan. Deposited Documents 2301, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
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