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The effect of past experience and attitudes upon taste evaluations of squid chowders

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  • Urban, Glen L.
  • Neslin, Scott A.
  • Tse, Linnet Ruth.

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  • Urban, Glen L. & Neslin, Scott A. & Tse, Linnet Ruth., 1977. "The effect of past experience and attitudes upon taste evaluations of squid chowders," Working papers 962-77., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    • Handle: RePEc:mit:sloanp:1936
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    File URL: http://hdl.handle.net/1721.1/1936
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    References listed on IDEAS

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    1. Ryan, Michael J & Bonfield, E H, 1975. "The Fishbein Extended Model and Consumer Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 2(2), pages 118-136, Se.
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    HD28 .M414 no.962-; 77;

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