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Paper provided by LEG - CERMAB, CNRS UMR 5118, Université de Bourgogne in its series LEG - CERMAB / Centre de Recherche en Marketing de Bourgogne - Cahier de recherche with number 2008-01.

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Length: 28 pages
Date of creation: Feb 2008
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Handle: RePEc:lat:gstion:2008-01

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This paper has been announced in the following NEP Reports:

• NEP-ALL-2008-03-25 (All new papers)
• NEP-MKT-2008-03-25 (Marketing)

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This page was last updated on 2009-12-18.