Advanced Search
MyIDEAS: Login

The role of events in the survival of rural retail

Contents:

Author Info

  • Engström , Christina

    (Dalarna University)

  • Håkansson, Johan

    (HUI Research)

Registered author(s):

    Abstract

    Rural retailers in Sweden are currently in need of new strategies in order to meet the increasing competition from urban shopping centers and increased customer mobility. This study examines the how events can influence local retail survival in rural areas. In interviews, local stakeholders involved in retail, events and municipal decision-making describes how events affect the retail of a rural municipality in Sweden. A questionnaire survey among the visitors of two local events is also conducted, in order to see how consumers perceive the services in, and around the events. The result reveals that even if most retailers do not perceive an impact of the local events on their businesses, they acknowledge them as an important factor with potential of creating a competitive advantage. The main problem is the lack of communication between retailers, event managers and local governance. In order to get advantages from the events the local stakeholders need to form cooperative bodies where they can exchange information and knowledge, but also find joint business strategies. The study generates hypothesis for further research on the potentials of rural retail.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://www.hui.se/MediaBinaryLoader.axd?MediaArchive_FileID=cf777105-1fd4-4105-be59-28067e82a212&FileName=HUIwp61.pdf&MediaArchive_ForceDownload=true
    Our checks indicate that this address may not be valid because: 404 Not Found. If this is indeed the case, please notify (Helena Nilsson)
    Download Restriction: no

    Bibliographic Info

    Paper provided by HUI Research in its series HUI Working Papers with number 61.

    as in new window
    Length: 13 pages
    Date of creation: 17 Apr 2012
    Date of revision:
    Handle: RePEc:hhs:huiwps:0061

    Contact details of provider:
    Postal: HUI Research, Regeringsgatan 60, 103 29 Stockholm, Sweden
    Phone: +46 (0)8 762 72 80
    Fax: +46 (0)8 679 76 06
    Email:
    Web page: http://www.hui.se/
    More information through EDIRC

    Related research

    Keywords: Stakeholders; collaboration; rural economy; regional development; tourism;

    Find related papers by JEL classification:

    References

    References listed on IDEAS
    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
    as in new window
    1. Ramachandran, K. & Ramnarayan, S., 1993. "Entrepreneurial orientation and networking: Some Indian evidence," Journal of Business Venturing, Elsevier, vol. 8(6), pages 513-524, November.
    Full references (including those not matched with items on IDEAS)

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:hhs:huiwps:0061. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Helena Nilsson).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.