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Entrepreneurial Orientation, Market Orientation And Networking: Impact On Innovation And Firm Performance

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  • ROUMA BUCKTOWAR

    (School of Business, Management and Finance, University of Technology Mauritius, Mauritius)

  • AKIN KOCAK

    (Faculty of Political Sciences, Ankara University, Ankara, Turkey)

  • KESSEVEN PADACHI

    (School of Business, Management and Finance, University of Technology Mauritius, Mauritius)

Abstract

The study examines the relationships among entrepreneurial orientation, market orientation and networking on firm performance with radical and incremental innovation as the mediator. The present study draws on the resource-based view theory to provide insights about intangible resources and capabilities among SMEs. The study adopts a subjectivist approach and is based on multiple case study method by conducting interviews with 7 SMEs purposively operating in different sectors. The research findings seem to support both proactive and responsive market orientation (PMO, RMO), entrepreneurial orientation (EO) and networking have positive relationships on firm performance with radical and incremental innovation as the mediator. It appears firms initiating radical innovation take longer for new product performance because of lack of information about customer needs in the market but networking assists in providing market information that enables commercialization of new products. Further, networking among firms drives performance while strong ties are practiced to a lesser extent.

Suggested Citation

  • Rouma Bucktowar & Akin Kocak & Kesseven Padachi, 2015. "Entrepreneurial Orientation, Market Orientation And Networking: Impact On Innovation And Firm Performance," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 20(04), pages 1-22, December.
    • Handle: RePEc:wsi:jdexxx:v:20:y:2015:i:04:n:s1084946715500247
    DOI: 10.1142/S1084946715500247
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    References listed on IDEAS

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    2. Younès El Manzani & Mostapha El Idrissi & Zakaria Lissaneddine, 2022. "Soft quality management practices and product innovation ambidexterity: the mediating role of market orientation ambidexterity," Post-Print hal-04317941, HAL.
    3. Younès El Manzani & Jean Jack Cegarra, 2023. "The complementary effect of quality management and proactive market orientation on radical product innovation under environmental uncertainty," Post-Print hal-04182964, HAL.
    4. Rasha A. A. ElNaggar & Mayar Farrag ElSayed, 2023. "Drivers of business model innovation in micro and small enterprises: evidence from Egypt as an emerging economy," Future Business Journal, Springer, vol. 9(1), pages 1-17, December.

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