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In Search of Organizational Alignment Using a 360-Degree Assessment System: A Field Experiment in a Retail Chain

Author

Listed:
  • Carolyn Deller

    (University of Pennsylvania)

  • Susanna Gallani

    (Harvard Business School, Accounting and Management Unit)

  • Tatiana Sandino

    (Harvard Business School, Accounting and Management Unit)

Abstract

We analyze the effects of a field experiment introducing a values-based 360-degree assessment system at an Indian retailer. The director intended to encourage store managers, rewarded based on high-powered incentives linked to financial results, to behave according to the organization's long term values and goals. Surprisingly, we find that the intervention drove even higher effort on performance associated with pre-existing monetary incentives, but, on average, did not affect nonfinancial performance dimensions linked to long term goals. We integrate our statistical results with qualitative information from interviews, which highlighted the importance of reinforcing the organizational goals' message and providing support for their attainment. We also show more favorable effects for stores with tenured managers and higher availability of inventory (a proxy for support). Our findings highlight important factors for successful implementations of 360-degree systems as complements to explicit incentives. Finally, we share some lessons learned with respect to performing field experiments.

Suggested Citation

  • Carolyn Deller & Susanna Gallani & Tatiana Sandino, 2017. "In Search of Organizational Alignment Using a 360-Degree Assessment System: A Field Experiment in a Retail Chain," Harvard Business School Working Papers 18-069, Harvard Business School, revised Dec 2018.
    • Handle: RePEc:hbs:wpaper:18-069
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    References listed on IDEAS

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    1. Eric Van den Steen, 2010. "Culture Clash: The Costs and Benefits of Homogeneity," Management Science, INFORMS, vol. 56(10), pages 1718-1738, October.
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    Keywords

    360-degree assessments; values; implicit incentives; field experiment; performance evaluation;
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