Strategic loyalty reward in dynamic price Discrimination
AbstractThis paper proposes a dynamic model of duopolistic competition under behaviorbased price discrimination with the following property: in equilibrium, a firm may reward its previous customers although long term contracts are not enforceable. A firm can offer a lower price to its previous customers than to its new customers as a strategic means to hamper its rival to gather precise information on the young generation of customers for subsequent profitable behavior-based pricing. The result holds both with myopic and forward-looking, impatient enough consumers.
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Date of creation: Sep 2011
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Price discrimination ; Dynamic pricing ; Loyalty reward;
This paper has been announced in the following NEP Reports:
- NEP-ALL-2011-09-22 (All new papers)
- NEP-BEC-2011-09-22 (Business Economics)
- NEP-COM-2011-09-22 (Industrial Competition)
- NEP-IND-2011-09-22 (Industrial Organization)
- NEP-MKT-2011-09-22 (Marketing)
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