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FNS or the Varseek-scale? Proposals for a valid operationalization of neophilia

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  • François Lenglet

    (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc)

Abstract

Since 1992, two instruments – the Food Neophobia Scale (FNS) and the Varseek-scale – are used to measure food neophobia and variety seeking tendency, two personality traits that are at the heart of the management of the omnivore's paradox. This article highlights their conceptual difference, and empirical indistinctness. In-depth analyzes are carried out regarding their content and construct validity. FNS has weaknesses regarding its construct validity (dimensionality, convergent validity). Discriminant validity cannot be established, due to too strong similarities between their items, which hamper the content validity of Varseek-scale. This scale has good predictive validity for willingness to try new or unfamiliar foods. However, it does not reflect the desire for alternation among familiar foods, for which a new operationalization seems necessary.

Suggested Citation

  • François Lenglet, 2018. "FNS or the Varseek-scale? Proposals for a valid operationalization of neophilia," Post-Print halshs-02402036, HAL.
    • Handle: RePEc:hal:journl:halshs-02402036
    DOI: 10.1016/j.foodqual.2018.01.007
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-02402036
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    References listed on IDEAS

    as
    1. van Trijp, Hans C M & Steenkamp, Jan-Benedict E M, 1992. "Consumers' Variety Seeking Tendency with Respect to Foods: Measurement and Managerial Implications," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 19(2), pages 181-195.
    2. Steenkamp, Jan-Benedict E M & Baumgartner, Hans, 1992. "The Role of Optimum Stimulation Level in Exploratory Consumer Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(3), pages 434-448, December.
    3. McAlister, Leigh & Pessemier, Edgar, 1982. "Variety Seeking Behavior: An Interdisciplinary Review," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(3), pages 311-322, December.
    4. Clay M. Voorhees & Michael K. Brady & Roger Calantone & Edward Ramirez, 2016. "Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies," Journal of the Academy of Marketing Science, Springer, vol. 44(1), pages 119-134, January.
    5. Farrell, Andrew M., 2010. "Insufficient discriminant validity: A comment on Bove, Pervan, Beatty, and Shiu (2009)," Journal of Business Research, Elsevier, vol. 63(3), pages 324-327, March.
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    Cited by:

    1. Lusk, Jayson L., 2019. "Income and (Ir) rational food choice," Journal of Economic Behavior & Organization, Elsevier, vol. 166(C), pages 630-645.
    2. Dominika Mesinger & Aneta Ocieczek & Witold Kozirok & Tomasz Owczarek, 2023. "Attitudes of Young Tri-City Residents toward Game Meat in the Context of Food Neophobia and a Tendency to Look for Diversity in Food," IJERPH, MDPI, vol. 20(5), pages 1-22, February.

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