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Advancing algorithmic bias management capabilities in AI-driven marketing analytics research

Author

Listed:
  • Shahriar Akter

    (University of Wollongong [Australia])

  • Saida Sultana

    (University of Wollongong [Australia])

  • Marcello Mariani

    (Henley Business School [University of Reading] - UOR - University of Reading, UNIBO - Alma Mater Studiorum Università di Bologna = University of Bologna)

  • Samuel Fosso Wamba

    (TBS - Toulouse Business School)

  • Konstantina Spanaki

    (Audencia Business School)

  • Yogesh Dwivedi

    (School of Management [Swansea] - Swansea University, SIBM - Symbiosis Institute of Business Management Pune)

Abstract

No abstract is available for this item.

Suggested Citation

  • Shahriar Akter & Saida Sultana & Marcello Mariani & Samuel Fosso Wamba & Konstantina Spanaki & Yogesh Dwivedi, 2023. "Advancing algorithmic bias management capabilities in AI-driven marketing analytics research," Post-Print hal-04194438, HAL.
    • Handle: RePEc:hal:journl:hal-04194438
    DOI: 10.1016/j.indmarman.2023.08.013
    Note: View the original document on HAL open archive server: https://audencia.hal.science/hal-04194438
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    References listed on IDEAS

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    1. Libai, Barak & Bart, Yakov & Gensler, Sonja & Hofacker, Charles F. & Kaplan, Andreas & Kötterheinrich, Kim & Kroll, Eike Benjamin, 2020. "Brave New World? On AI and the Management of Customer Relationships," Journal of Interactive Marketing, Elsevier, vol. 51(C), pages 44-56.
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    15. Kathrin Hartmann & Georg Wenzelburger, 2021. "Uncertainty, risk and the use of algorithms in policy decisions: a case study on criminal justice in the USA," Policy Sciences, Springer;Society of Policy Sciences, vol. 54(2), pages 269-287, June.
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