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The credibility of the Fairtrade system
[Le système Fairtrade : une garantie pour les consommateurs ?]

Author

Listed:
  • Gaëlle Balineau

    (CERDI - Centre d'Études et de Recherches sur le Développement International - UdA - Université d'Auvergne - Clermont-Ferrand I - CNRS - Centre National de la Recherche Scientifique)

  • Ivan Dufeu

    (LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes, GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage)

Abstract

The Fairtrade system, which accounts for the great majority of Fair Trade sales, relies on two main actors: The international foundation FLO eV, which designsthe Fairtrade standards, and FLO-Cert company, which verifies the producers' and traders' compliance with these standards. This article shows that this system is only a partial solution to the two distinct forms of uncertainty consumers of Fair Trade products are faced with.

Suggested Citation

  • Gaëlle Balineau & Ivan Dufeu, 2012. "The credibility of the Fairtrade system [Le système Fairtrade : une garantie pour les consommateurs ?]," Post-Print hal-02794962, HAL.
    • Handle: RePEc:hal:journl:hal-02794962
    DOI: 10.3917/med.160.0011
    Note: View the original document on HAL open archive server: https://univ-angers.hal.science/hal-02794962
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    References listed on IDEAS

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