IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-02627431.html
   My bibliography  Save this paper

Relationships Between Health and Environmental Information on the Willingness to Pay for Functional Foods: The Case of a New Aloe Vera Based Product
[Impact de l’information sur la santé et l'environnement sur la volonté de payer pour les aliments fonctionnels : le cas d'un nouveau produit avec de l’Aloe Vera]

Author

Listed:
  • Elena Castellari

    (Unicatt - Università cattolica del Sacro Cuore = Catholic University of the Sacred Heart [Roma])

  • Elena Claire Ricci

    (UNIVR - Università degli studi di Verona = University of Verona)

  • Stefanella Stranieri

    (UNIMI - Università degli Studi di Milano = University of Milan)

  • Stephan S. Marette

    (ECO-PUB - Economie Publique - INRA - Institut National de la Recherche Agronomique - AgroParisTech)

  • Martina Sarnataro

    (Unicatt - Università cattolica del Sacro Cuore = Catholic University of the Sacred Heart [Roma])

  • Claudio Soregaroli

    (Unicatt - Università cattolica del Sacro Cuore = Catholic University of the Sacred Heart [Roma])

Abstract

There is an increasing interest in healthy and sustainable product characteristics. Consumers determine their dietary intake and frame production systems with their choices. However, little is known about the relationships between health and environmental information in influencing these choices, especially when considering functional foods. This study assessed the influence of health-related and environmental-friendliness-related product information on the willingness to pay (WTP) for functional foods. To this end, a WTP elicitation experiment was set up using a jam-like fruit compote enriched with Aloe vera gel. Participants were provided with different messages related to the health and environmental benefits of Aloe vera products, and were also asked to taste the product. Results indicated that providing new information significantly increased the WTP for the enriched compote. This increase was significant for both health and environmentally based benefits, with the health message leading to a higher WTP. Combining health and environmental messages produced an additive effect on WTP which was independent of the sequential order in which the two messages were given. Results contrasted the view that health messages are the main drivers of WTP, and open a broader range of communication in terms of marketing strategies and sustainable policy objectives.

Suggested Citation

  • Elena Castellari & Elena Claire Ricci & Stefanella Stranieri & Stephan S. Marette & Martina Sarnataro & Claudio Soregaroli, 2019. "Relationships Between Health and Environmental Information on the Willingness to Pay for Functional Foods: The Case of a New Aloe Vera Based Product [Impact de l’information sur la santé et l'envir," Post-Print hal-02627431, HAL.
    • Handle: RePEc:hal:journl:hal-02627431
    DOI: 10.3390/nu11112781
    Note: View the original document on HAL open archive server: https://hal.inrae.fr/hal-02627431
    as

    Download full text from publisher

    File URL: https://hal.inrae.fr/hal-02627431/document
    Download Restriction: no
    File URL: https://libkey.io/10.3390/nu11112781?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Marette, Stéphan & Roosen, Jutta & Blanchemanche, Sandrine & Feinblatt-Mélèze, Eve, 2010. "Functional food, uncertainty and consumers' choices: A lab experiment with enriched yoghurts for lowering cholesterol," Food Policy, Elsevier, vol. 35(5), pages 419-428, October.
    2. Williams, Peter & Ridges, Leisa & Batterham, Marijka & Ripper, Bridget & Hung, Man Chi, 2008. "Australian consumer attitudes to health claim - food product compatibility for functional foods," Food Policy, Elsevier, vol. 33(6), pages 640-643, December.
    3. Steffen Andersen & Glenn Harrison & Morten Lau & E. Rutström, 2009. "Elicitation using multiple price list formats," Experimental Economics, Springer;Economic Science Association, vol. 12(3), pages 365-366, September.
    4. Wansink, Brian & Sonka, Steven T. & Hasler, Clare M., 2004. "Front-label health claims: when less is more," Food Policy, Elsevier, vol. 29(6), pages 659-667, December.
    5. Gracia, Azucena & de Magistris, Tiziana, 2008. "The demand for organic foods in the South of Italy: A discrete choice model," Food Policy, Elsevier, vol. 33(5), pages 386-396, October.
    6. Demartini, Eugenio & Ricci, Elena Claire & Mattavelli, Simone & Stranieri, Stefanella & Gaviglio, Anna & Banterle, Alessandro & Richetin, Juliette & Perugini, Marco, 2018. "Exploring Consumer Biased Evaluations: Halos Effects of Local Food and of Related Attributes," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 9(4), August.
    7. Steffen Anderson & Glenn Harrison & Morten Lau & Rutstrom Elisabet, 2007. "Valuation using multiple price list formats," Applied Economics, Taylor & Francis Journals, vol. 39(6), pages 675-682.
    8. Grunert, Klaus G. & Hieke, Sophie & Wills, Josephine, 2014. "Sustainability labels on food products: Consumer motivation, understanding and use," Food Policy, Elsevier, vol. 44(C), pages 177-189.
    9. JoAnne Labrecque & Maurice Doyon & François Bellavance & Jane Kolodinsky, 2006. "Acceptance of Functional Foods: A Comparison of French, American, and French Canadian Consumers," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 54(4), pages 647-661, December.
    10. Poulsen, Jacob, 1999. "Danish consumers’ attitudes towards functional foods," MAPP Working Papers 62, University of Aarhus, Aarhus School of Business, The MAPP Centre.
    11. Valérie Sautron & Sandrine Peneau & Géraldine Camilleri & Laurent Muller & Bernard Ruffieux & Serge Hercberg & Caroline Méjean, 2015. "Validity of a questionnaire measuring motives for choosing foods including sustainable concerns," Post-Print hal-01123305, HAL.
    12. Castellari Elena & Moro Daniele & Sckokai Paolo & Marette Stéphan, 2019. "The Impact of Information on Willingness to Pay and Quantity Choices for Meat and Meat Substitute," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 17(1), pages 1-16, May.
    13. Alessandro Banterle & Stefanella Stranieri, 2013. "Sustainability Standards and the Reorganization of Private Label Supply Chains: A Transaction Cost Perspective," Sustainability, MDPI, vol. 5(12), pages 1-17, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Lingyun Mi & Jiali Han & Ting Xu & Xuejiao Wang & Lijie Qiao & Tianwen Jia & Xiaoli Gan, 2023. "Evaluating Whether and How Public Health Event Information Frameworks Promote Pro-Environmental Behavior," IJERPH, MDPI, vol. 20(4), pages 1-20, February.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Marco Lerro & Riccardo Vecchio & Francesco Caracciolo & Stefano Pascucci & Luigi Cembalo, 2018. "Consumers' heterogeneous preferences for corporate social responsibility in the food industry," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(6), pages 1050-1061, November.
    2. Meriem Zlaoui & Mohamed Zied Dhraief & Boubaker Dhehibi & Mourad Rekik, 2021. "Tunisian Consumer Quality Perception and Preferences for Dairy Products: Do Health and Sustainability Matter?," Sustainability, MDPI, vol. 13(19), pages 1-17, September.
    3. Kerri Brick & Martine Visser & Justine Burns, 2012. "Risk Aversion: Experimental Evidence from South African Fishing Communities," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 94(1), pages 133-152.
    4. Sarah Jacobson & Ragan Petrie, 2009. "Learning from mistakes: What do inconsistent choices over risk tell us?," Journal of Risk and Uncertainty, Springer, vol. 38(2), pages 143-158, April.
    5. Yokessa, Maïmouna & Marette, Stéphan, 2019. "A Review of Eco-labels and their Economic Impact," International Review of Environmental and Resource Economics, now publishers, vol. 13(1-2), pages 119-163, April.
    6. Dávid Szakos & László Ózsvári & Gyula Kasza, 2020. "Perception of Older Adults about Health-Related Functionality of Foods Compared with Other Age Groups," Sustainability, MDPI, vol. 12(7), pages 1-18, April.
    7. Anne-Célia Disdier & Stéphan Marette, 2012. "Taxes, minimum-quality standards and/or product labeling to improve environmental quality and welfare: Experiments can provide answers," Journal of Regulatory Economics, Springer, vol. 41(3), pages 337-357, June.
    8. Andreas C. Drichoutis & Panagiotis Lazaridis & Rodolfo M. Nayga, 2009. "Would consumers value food-away-from-home products with nutritional labels?," Agribusiness, John Wiley & Sons, Ltd., vol. 25(4), pages 550-575.
    9. Antoni Bosch-Domènech & Joaquim Silvestre, 2013. "Measuring risk aversion with lists: a new bias," Theory and Decision, Springer, vol. 75(4), pages 465-496, October.
    10. Duquette, Eric & Higgins, Nathaniel & Horowitz, John, 2013. "Time Preference and Technology Adoption: A Single-Choice Experiment with U.S. Farmers," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150719, Agricultural and Applied Economics Association.
    11. Daniele Asioli & Adriana Mignani & Frode Alfnes, 2021. "Quick and easy? Respondent evaluations of the Becker–DeGroot–Marschak and multiple price list valuation mechanisms," Agribusiness, John Wiley & Sons, Ltd., vol. 37(2), pages 215-234, April.
    12. Mathew T. Baker & Peng Lu & Jean A. Parrella & Holli R. Leggette, 2022. "Consumer Acceptance toward Functional Foods: A Scoping Review," IJERPH, MDPI, vol. 19(3), pages 1-40, January.
    13. d'Amato, Alessio & Goeschl, Timo & Lorè, Luisa & Zoli, Mariangela, 2020. "Date Marks, Valuation, and Food Waste: Three In-Store ‘Eggsperiments’," Working Papers 0693, University of Heidelberg, Department of Economics.
    14. Stephan S. Marette & Anne-Célia Disdier & John C Beghin, 2020. "A Comparison of EU and US consumers' willingness to pay for gene-edited food: Evidence from apples," PSE Working Papers halshs-02872222, HAL.
    15. H. Holly Wang & Jing Yang & Na Hao, 2022. "Consumers’ Willingness to Pay for Rice from Remediated Soil: Potential from the Public in Sustainable Soil Pollution Treatment," IJERPH, MDPI, vol. 19(15), pages 1-22, July.
    16. Krawczyk, Michal & Le Lec, Fabrice, 2021. "How to elicit distributional preferences: A stress-test of the equality equivalence test," Journal of Economic Behavior & Organization, Elsevier, vol. 182(C), pages 13-28.
    17. Hellyer, Nicole Elizabeth & Fraser, Iain & Haddock-Fraser, Janet, 2010. "Food Choice, Nutritional Information And Functional Ingredients: An Experimental Auction Employing Bread," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany 116424, European Association of Agricultural Economists.
    18. David Bruner, 2009. "Changing the probability versus changing the reward," Experimental Economics, Springer;Economic Science Association, vol. 12(4), pages 367-385, December.
    19. Al-Ubaydli, Omar & Jones, Garett & Weel, Jaap, 2010. "Patience, cognitive skill and coordination in the repeated stag hunt," MPRA Paper 27723, University Library of Munich, Germany.
    20. Orset, Caroline & Monnier, Marco, 2020. "How do lobbies and NGOs try to influence dietary behaviour?," Review of Agricultural, Food and Environmental Studies, Institut National de la Recherche Agronomique (INRA), vol. 101(1), July.

    More about this item

    Keywords

    food choices; functional food; health information; choice experiment; sustainability; environmental information;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-02627431. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.