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Prescription In Online Shopping : Proposal Of A Conceptual Framework Based On Wine Selling On The Internet
[La prescription dans le commerce en ligne : proposition d’un cadre conceptuel issu de la vente de vin par Internet]

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  • Thomas Stenger

    (CEREGE [Poitiers] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université)

Abstract

A survey of the main french websites of wine selling on the Internet and the use of Hatchuel's works on "prescription relationship" drive to submit a framework to study and conceive online shopping around seven dimensions. This research work, therefore, allows the (re)introduction of the "prescriber" in marketing.

Suggested Citation

  • Thomas Stenger, 2006. "Prescription In Online Shopping : Proposal Of A Conceptual Framework Based On Wine Selling On The Internet [La prescription dans le commerce en ligne : proposition d’un cadre conceptuel issu de la ," Post-Print hal-02146997, HAL.
    • Handle: RePEc:hal:journl:hal-02146997
    Note: View the original document on HAL open archive server: https://hal.science/hal-02146997
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    References listed on IDEAS

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    1. Bernard Pras & Yves Evrard & Elyette Roux, 2003. "Market : études et recherches en marketing - Fondements, méthodes," Post-Print halshs-00150660, HAL.
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    3. Armand Hatchuel, 1995. "Les marchés à prescripteurs," Post-Print hal-01863931, HAL.
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    6. Joseph Alba & Chris Janiszewski & Richard Lutz & Alan Sawyer & Stacy Wood & John Lynch & Barton Weitz, 1998. "Achat interactif à domicile : Quels avantages pour les consommateurs, les distributeurs et les producteurs présents sur le marché électronique?," Post-Print hal-02017823, HAL.
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    8. P. J. Benghozi & Thomas Paris, 2003. "De l'intermédiation à la prescription : le cas de la télévision," Post-Print hal-00231010, HAL.
    9. Gerald Häubl & Valerie Trifts, 2000. "Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids," Marketing Science, INFORMS, vol. 19(1), pages 4-21, May.
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