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Market : études et recherches en marketing - Fondements, méthodes

Author

Listed:
  • Bernard Pras

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Yves Evrard

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Elyette Roux

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

No abstract is available for this item.

Suggested Citation

  • Bernard Pras & Yves Evrard & Elyette Roux, 2003. "Market : études et recherches en marketing - Fondements, méthodes," Post-Print halshs-00150660, HAL.
    • Handle: RePEc:hal:journl:halshs-00150660
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    Citations

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    Cited by:

    1. Jérôme Lacoeuilhe & Samy Belaïd & Basma Taïeb, 2015. "Relations aux MDD, que nous disent les consommateurs ?," Post-Print hal-01218300, HAL.
    2. Francois FULCONIS & Jean-Laurent VIVIANI, 2010. "Purchasing Modalities and Consumption of Wines in Romania: A Segmentation Proposal," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, vol. 3(1(9)), pages 27-40.
    3. Julie Olivero & Pierre Batteau, 2012. "Les risques industrialo-environnementaux perçus par les entreprises et impacts sur les décisions en matière de gestion. Etude exploratoire sur les bassins industriels de Gardanne et de Fos-Berre," Post-Print hal-02274494, HAL.
    4. Abdou Bariyou Kitoyi & Abdou Karim, 2013. "Conceptualisation et mesure de la « communication perçue » : une application au contexte sénégalais de prévention du SIDA," Post-Print halshs-01860098, HAL.
    5. Alice Anberrée & Charlène Arnaud, 2017. "Analyse compréhensive du PIA Parcours en sciences et techniques pour la réussite des jeunes ligériens," Working Papers hal-02331570, HAL.
    6. Sonda DAOUD BEN ARAB, 2022. "Quality Management Practices and Innovation: the Moderating Effect of ISO 9001 Certification," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 13(3), pages 2177-2202, September.
    7. Jean-Marc Decaudin & Meriem Mengi Elayoubi, 2010. "Une comparaison des jugements de publicités par les consommateurs Italiens et Français : une explication par les variables d'exécution publicitaire," Post-Print hal-02101564, HAL.
    8. Salma Echcharqy, 2020. "Collaborative Growth: The Relationship between the Development Mode and the Profile of Moroccan SME," International Review of Management and Marketing, Econjournals, vol. 10(5), pages 109-116.
    9. Denis Gnanzou, 2013. "L'environnement dans la pratique RSE des entreprises dans les PVD, une étude empirique portant sur les entreprises ivoiriennes," Post-Print halshs-01860075, HAL.
    10. Zied Louizi & Mohamed Ali Boujelbene, 2016. "L'impact des caractéristiques du système d'information comptable et de l'incertitude environnementale sur la performance financière : Cas des PME tunisiennes," Post-Print hal-02273549, HAL.
    11. Marie-Laure Mourre & Patricia Gurviez, 2015. "Proposition d’un modèle intégrateur de la résistance aux messages anti-tabac," Post-Print hal-01443801, HAL.
    12. Thierry Poulain-Rehm & Xavier Lepers, 2012. "Does Employee Ownership Benefit Value Creation? The Case of France (2001–2005)," Post-Print hal-01382074, HAL.
    13. Leyla Jaoued-Abassi & Lilia Smaoui, 2007. "Impact de la vitrine du point de vente sur les réactions du consommateur : une étude exploratoire," Post-Print hal-01128169, HAL.
    14. Julie Olivero & Pierre Batteau, 2013. "L'entreprise face aux risques environnementaux : Enquête sur la gestion de 196 établissements industriels dans cinq agglomérations littorales en France," Post-Print hal-02274469, HAL.
    15. Thomas Stenger, 2006. "Prescription In Online Shopping : Proposal Of A Conceptual Framework Based On Wine Selling On The Internet [La prescription dans le commerce en ligne : proposition d’un cadre conceptuel issu de la ," Post-Print hal-02146997, HAL.
    16. Thomas Stenger, 2006. "Prescription In Online Shopping : Proposal Of A Conceptual Framework Based On Wine Selling On The Internet [La prescription dans le commerce en ligne : proposition d’un cadre conceptuel issu de la ," Post-Print hal-01631076, HAL.
    17. Fazel Hesham & Harizi Riadh & Nasr Khouadja Sihem, 2021. "What Have We Learned about the Effects of the COVID-19 Pandemic on Consumer Behavior?," Sustainability, MDPI, vol. 13(8), pages 1-23, April.
    18. Boutros Dgheim & Wadad Saad, 2019. "Senior Entrepreneurship in Lebanon: Determinants of Intentions," International Journal of Economics and Finance, Canadian Center of Science and Education, vol. 11(6), pages 1-45, June.
    19. Dominique Baruel Bencherqui & Anne Janand & Mohamed Kefi, 2017. "Gender as a discriminating factor in employee networking and intention to develop employability through career strategies," Post-Print hal-01856609, HAL.
    20. Fatima Zahra Agzit & Hind Moussaid & Mohamed Sidmou & Mohamed Benmoussa, 2017. "Les Determinants De L’Attitude Des Consommateurs Envers Les Nouvelles Strategies Des Distributeurs : Analyse Qualitative Exploratoire Appliquee Au Cas Des Aliments Sante Vendus Sous Mdd," Post-Print hal-01757765, HAL.
    21. Clément Desgourdes & Daniel Leroy, 2019. "Measuring the influence of sensegiving on employees' commitment to work during a period of organizational change [Mesure de l’influence du sensegiving sur l’engagement au travail des salariés en pé," Post-Print hal-02442644, HAL.

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    Keywords

    markets; marketing;

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