De l'intermédiation à la prescription : le cas de la télévision
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Bibliographic InfoPaper provided by HAL in its series Post-Print with number hal-00231010.
Date of creation: 2003
Date of revision:
Publication status: Published, Revue française de gestion, 2003, 1, 142, 205-227
Note: View the original document on HAL open archive server: http://hal.archives-ouvertes.fr/hal-00231010/en/
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Web page: http://hal.archives-ouvertes.fr/
audiovisuel; prescription; marché; distribution;
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