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Parental Mediation, a Key Element in the Construction of a Child’s Understanding in the Use of Pocket Money
[La mediación parental, elemento clave de la construcción por el niño del sentido de la práctica del dinero de bolsillo]

Author

Listed:
  • Marcio Dias

    (UCB - Universidade Católica de Brasília=Catholic University of Brasília)

  • Valérie Inés Demerson de La Ville

    (CEREGE [Poitiers] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université)

Abstract

Nowadays, children get a significant amount of pocket money, an argument often used by brands to justify why they address them directly. In order to understand how the use of pocket money enables children to become autonomous as consumer, we carried out a six-month ethnographic observation of twelve children aged 10 to 11 years – pupils in the 5th year of primary school and the 1st year of high school – within 12 French families living in Poitiers (France). Moreover, we observed their interactions with more than 50 people from different contexts in their everyday lives. This article examines the relational dynamics between parents and children which shapes both the meaning of pocket money within the family and the normative requirements that frame the level of child participation in specific consuming activities.

Suggested Citation

  • Marcio Dias & Valérie Inés Demerson de La Ville, 2015. "Parental Mediation, a Key Element in the Construction of a Child’s Understanding in the Use of Pocket Money [La mediación parental, elemento clave de la construcción por el niño del sentido de la p," Post-Print hal-01627594, HAL.
    • Handle: RePEc:hal:journl:hal-01627594
    DOI: 10.3917/rief.037.0063
    Note: View the original document on HAL open archive server: https://hal.science/hal-01627594
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    References listed on IDEAS

    as
    1. Christine Barnet-Verzat & François-Charles Wolff, 2001. "L'argent de poche versé aux jeunes : l'apprentissage de l'autonomie financière," Économie et Statistique, Programme National Persée, vol. 343(1), pages 51-72.
    2. Valérie-Inès de La Ville & Valérie Tartas, 2008. "Transforming children’s participation food consumption activities [Transformer la participation de l'enfant aux activités de consommation alimentaire]," Post-Print hal-01844096, HAL.
    3. Moschis, George P, 1985. "The Role of Family Communication in Consumer Socialization of Children and Adolescents," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(4), pages 898-913, March.
    4. Ines-Valérie La Ville (de), 2013. "Le marketing comme « pharmakôn » : éléments pour une co-éducation à la consommation," Post-Print halshs-01369255, HAL.
    Full references (including those not matched with items on IDEAS)

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