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Hispanics and viral advertising

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  • Korgaonkar, Pradeep
  • Petrescu, Maria
  • Gironda, John

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  • Korgaonkar, Pradeep & Petrescu, Maria & Gironda, John, 2016. "Hispanics and viral advertising," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 46-59.
    • Handle: RePEc:eee:joreco:v:32:y:2016:i:c:p:46-59
    DOI: 10.1016/j.jretconser.2016.05.014
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    References listed on IDEAS

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    1. Moschis, George P & Moore, Roy L, 1982. "A Longitudinal Study of Television Advertising Effects," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(3), pages 279-286, December.
    2. Deshpande, Rohit & Hoyer, Wayne D & Donthu, Naveen, 1986. "The Intensity of Ethnic Affiliation: A Study of the Sociology of Hispanic Consumption," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(2), pages 214-220, September.
    3. Webster, Cynthia, 1994. "Effects of Hispanic Ethnic Identification on Marital Roles in the Purchase Decision Process," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(2), pages 319-331, September.
    4. Campbell, Jeffrey M., 2013. "Muy local: Differentiating Hispanic and Caucasian shoppers of locally produced foods in US grocery," Journal of Retailing and Consumer Services, Elsevier, vol. 20(3), pages 325-333.
    5. Scott, Cliff & Klein, David M & Bryant, Jennings, 1990. "Consumer Response to Humor in Advertising: A Series of Field Studies Using Behavioral Observation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(4), pages 498-501, March.
    6. Moschis, George P & Moore, Roy L, 1979. "Decision Making among the Young: A Socialization Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 6(2), pages 101-112, Se.
    7. Wallendorf, Melanie & Reilly, Michael D, 1983. "Ethnic Migration, Assimilation, and Consumption," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(3), pages 292-302, December.
    8. MacKenzie, Scott B & Spreng, Richard A, 1992. "How Does Motivation Moderate the Impact of Central and Peripheral Processing on Brand Attitudes and Intentions?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(4), pages 519-529, March.
    9. Brown, Jacqueline Johnson & Reingen, Peter H, 1987. "Social Ties and Word-of-Mouth Referral Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(3), pages 350-362, December.
    10. repec:dau:papers:123456789/3622 is not listed on IDEAS
    11. Park, Hyejune & Kim, Youn-Kyung, 2014. "The role of social network websites in the consumer–brand relationship," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 460-467.
    12. Freimuth, V.S. & Quinn, S.C., 2004. "The contributions of health communication to eliminating health disparities," American Journal of Public Health, American Public Health Association, vol. 94(12), pages 2053-2055.
    13. Phelps, Joseph E. & Lewis, Regina & Mobilio, Lynne & Perry, David & Raman, Niranjan, 2004. "Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email," Journal of Advertising Research, Cambridge University Press, vol. 44(4), pages 333-348, December.
    14. Dobele, Angela & Lindgreen, Adam & Beverland, Michael & Vanhamme, Joelle & van Wijk, Robert, 2007. "Why pass on viral messages? Because they connect emotionally," Business Horizons, Elsevier, vol. 50(4), pages 291-304.
    15. Moschis, George P, 1985. "The Role of Family Communication in Consumer Socialization of Children and Adolescents," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(4), pages 898-913, March.
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    Cited by:

    1. Kulkarni, Kalpak K. & Kalro, Arti D. & Sharma, Dinesh & Sharma, Piyush, 2020. "A typology of viral ad sharers using sentiment analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    2. Anjala S. Krishen & Maria Petrescu, 2018. "Analytics from our scholarly closets: the connections between data, information, and knowledge," Journal of Marketing Analytics, Palgrave Macmillan, vol. 6(1), pages 1-5, March.
    3. Becerra, Enrique P. & Brynildsen, Gina & Korgaonkar, Pradeep, 2022. "The effects of acculturation on Hispanic Americans' perceptions of shoplifting," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).

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