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A Longitudinal Study of Television Advertising Effects

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  • Moschis, George P
  • Moore, Roy L

Abstract

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Suggested Citation

  • Moschis, George P & Moore, Roy L, 1982. "A Longitudinal Study of Television Advertising Effects," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(3), pages 279-286, December.
    • Handle: RePEc:oup:jconrs:v:9:y:1982:i:3:p:279-86
    DOI: 10.1086/208923
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    Cited by:

    1. Juan Francisco Dávila & Mònica Casabayó & Jatinder Jit Singh, 2017. "A World beyond Family: How External Factors Impact the Level of Materialism in Children," Journal of Consumer Affairs, Wiley Blackwell, vol. 51(1), pages 162-182, March.
    2. Grønhøj, Alice & Thøgersen, John, 2012. "Action speaks louder than words: The effect of personal attitudes and family norms on adolescents’ pro-environmental behaviour," Journal of Economic Psychology, Elsevier, vol. 33(1), pages 292-302.
    3. Hsiao-Ching Lee & Chung-Yu Wang & Ruei-Sia Hong, 2013. "The factors influencing adolescents’ purchase intentions of state-of-the-art cell phones in Taiwan," Service Business, Springer;Pan-Pacific Business Association, vol. 7(4), pages 713-734, December.
    4. Korgaonkar, Pradeep & Petrescu, Maria & Gironda, John, 2016. "Hispanics and viral advertising," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 46-59.
    5. Manisha Behal & Pavleen Soni, 2018. "Media Use and Materialism: A Comparative Study of Impact of Television Exposure and Internet Indulgence on Young Adults," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 43(4), pages 247-262, November.
    6. Taizo Horikomi & Mariko I. Ito & Takaaki Ohnishi, 2022. "ID-POS Data Analysis Using TV Commercial Viewership Data," The Review of Socionetwork Strategies, Springer, vol. 16(2), pages 431-451, October.
    7. Sulin Ba & Yuan Jin & Xinxin Li & Xianghua Lu, 2020. "One Size Fits All? The Differential Impact of Online Reviews and Coupons," Production and Operations Management, Production and Operations Management Society, vol. 29(10), pages 2403-2424, October.
    8. Se-Joon Hong & James Y. L. Thong & Jae-Yun Moon & Kar-Yan Tam, 2008. "Understanding the behavior of mobile data services consumers," Information Systems Frontiers, Springer, vol. 10(4), pages 431-445, September.
    9. M. Sirgy & Eda Gurel-Atay & Dave Webb & Muris Cicic & Melika Husic & Ahmet Ekici & Andreas Herrmann & Ibrahim Hegazy & Dong-Jin Lee & J. Johar, 2012. "Linking Advertising, Materialism, and Life Satisfaction," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 107(1), pages 79-101, May.
    10. Pavleen Soni & Manisha Behal, 2015. "Testing Validity and Reliability of Material Value Scale (MVS-c) for Late Adolescents and Young Adults in India," Vision, , vol. 19(4), pages 349-356, December.
    11. Andrew Baker & Anil Mathur & Choong Kwai Fatt & George P. Moschis & Edward E. Rigdon, 2013. "Using the Life Course Paradigm to Explain Mechanisms That Link Family Disruptions to Compulsive Buying," Journal of Consumer Affairs, Wiley Blackwell, vol. 47(2), pages 263-288, July.
    12. Bing Shi & Hongling Xie, 2013. "Peer Group Influence on Urban Preadolescents' Attitudes Toward Material Possessions: Social Status Benefits of Material Possessions," Journal of Consumer Affairs, Wiley Blackwell, vol. 47(1), pages 46-71, April.
    13. Xin Xu & Viswanath Venkatesh & Kar Yan Tam & Se-Joon Hong, 2010. "Model of Migration and Use of Platforms: Role of Hierarchy, Current Generation, and Complementarities in Consumer Settings," Management Science, INFORMS, vol. 56(8), pages 1304-1323, August.
    14. Zeynep ÇOPUR & Michael S. GUTTER, 2011. "Financial Socialization of College Students: A Comparison of University Students in Ankara and Florida," Sosyoekonomi Journal, Sosyoekonomi Society, issue 16(16).
    15. Eric V. Bindah & Nor Othman, 2013. "Refining and Validating a Family Communication Measure Using Exploratory and Confirmatory Factor Analysis," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 3(1), pages 168-186, January.
    16. Hosany, A. R. Shaheen & Hosany, Sameer & He, Hongwei, 2022. "Children sustainable behaviour: A review and research agenda," Journal of Business Research, Elsevier, vol. 147(C), pages 236-257.
    17. Helen Duh & Sarah Benmoyal-Bouzaglo & George Moschis & Lilia Smaoui, 2015. "Examination of Young Adults’ Materialism in France and South Africa Using Two Life-Course Theoretical Perspectives," Journal of Family and Economic Issues, Springer, vol. 36(2), pages 251-262, June.
    18. C. Defever & M. Pandelaere & K. Roe, 2008. "The Impact Of Associative Advertising On Personal Values And Behavior," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/548, Ghent University, Faculty of Economics and Business Administration.

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