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Price Fairness versus Pricing Fairness

Author

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  • Jean Michel Chapuis

    (EIREST - Équipe interdisciplinaire de recherches sur le tourisme - UP1 - Université Paris 1 Panthéon-Sorbonne)

Abstract

This research note discusses the distinction between these two concepts of perceptions of fairness, based on the theory of distributive justice and procedural justice, in order to helps understand consumer behavior. With a sample of 250 tourists in French Polynesia and a structural equation model, tourists do not confuse price fairness and pricing fairness. The theoretical implications are that future research should use two distinct scales. For managers, the study suggests that the attention devoted to explaining the fairness of the pricing has more impact on consumer satisfaction than some attempts to explain the price.

Suggested Citation

  • Jean Michel Chapuis, 2012. "Price Fairness versus Pricing Fairness," Post-Print hal-00694108, HAL.
    • Handle: RePEc:hal:journl:hal-00694108
    DOI: 10.2139/ssrn.2015112
    Note: View the original document on HAL open archive server: https://hal.science/hal-00694108
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    References listed on IDEAS

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    1. Maxwell, Sarah, 2002. "Rule-based price fairness and its effect on willingness to purchase," Journal of Economic Psychology, Elsevier, vol. 23(2), pages 191-212, April.
    2. Kelly L. Haws & William O. Bearden, 2006. "Dynamic Pricing and Consumer Fairness Perceptions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 33(3), pages 304-311, October.
    3. Xia, Lan & Kukar-Kinney, Monika & Monroe, Kent B., 2010. "Effects of Consumers’ Efforts on Price and Promotion Fairness Perceptions," Journal of Retailing, Elsevier, vol. 86(1), pages 1-10.
    4. Garbarino, Ellen & Maxwell, Sarah, 2010. "Consumer response to norm-breaking pricing events in e-commerce," Journal of Business Research, Elsevier, vol. 63(9-10), pages 1066-1072, September.
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    Cited by:

    1. Mohammed Al-Amri & Abdulaziz Al Shammary, 2017. "The Fairness Relationship with Trust and Trustworthiness in Mobile Sector in Saudi Arabia," International Journal of Business and Management, Canadian Center of Science and Education, vol. 12(4), pages 1-95, March.
    2. Claudia-Elena ?uclea & Diana Maria Vrânceanu & Carmen-Eugenia Nastase, 2018. "The Fairness of Pricing Tactics for Hotels: Perceptions of Romanian Customers," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 20(S12), pages 905-905, November.

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    Keywords

    consumer perceptions; price fairness; pricing fairness; tourism study;
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