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Waves in consumption with interdependence among consumers
[Vagues dans la consommation quand il y a interdépendance entre consommateurs]

Author

Listed:
  • Robin Cowan

    (BETA - Bureau d'Économie Théorique et Appliquée - INRA - Institut National de la Recherche Agronomique - UNISTRA - Université de Strasbourg - UL - Université de Lorraine - CNRS - Centre National de la Recherche Scientifique, Maastricht University [Maastricht])

  • William Cowan

    (UWO - School of Computer Science [Waterloo] - University of Waterloo [Waterloo])

  • Peter Swann

    (MBS - Manchester Business School - University of Manchester [Manchester])

Abstract

In this paper we model the development of consumption when there are interactions between consumers. The consumer recognizes three reference groups: peer, distinction, and aspiration. The interplay of aspiration and distinction can lead to 'waves' in consumption; for example, the avant-garde consumption of up-market pioneers is copied by other types of consumer. As the latter aspire to emulate the former, the former seek distinction by varying their consumption. A consumption activity may start up market, then gradually descend the social spectrum. More complex patterns with continuing cycles in consumption can also be found.

Suggested Citation

  • Robin Cowan & William Cowan & Peter Swann, 2004. "Waves in consumption with interdependence among consumers [Vagues dans la consommation quand il y a interdépendance entre consommateurs]," Post-Print hal-00279019, HAL.
  • Handle: RePEc:hal:journl:hal-00279019
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    References listed on IDEAS

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    Citations

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    Cited by:

    1. Zakaria Babutsidze, 2012. "Consumer Learning through Interaction: Effects on Aggregate Outcomes," Chapters, in: Guido Buenstorf (ed.), Evolution, Organization and Economic Behavior, chapter 4, Edward Elgar Publishing.
    2. Meihan He & Jongsu Lee, 2020. "Social culture and innovation diffusion: a theoretically founded agent-based model," Journal of Evolutionary Economics, Springer, vol. 30(4), pages 1109-1149, September.
    3. Sjögren, Tomas, 2016. "Consumption Norms with Endogenous Norm Beliefs – Implications for Welfare, Commodity Taxation and Income Redistribution," Umeå Economic Studies 938, Umeå University, Department of Economics.
    4. Pesaran, M. Hashem & Tosetti, Elisa, 2011. "Large panels with common factors and spatial correlation," Journal of Econometrics, Elsevier, vol. 161(2), pages 182-202, April.
    5. Giorgio Fagiolo, 2001. "Coordination, Local Interactions and Endogenous Neighborhood Formation," LEM Papers Series 2001/15, Laboratory of Economics and Management (LEM), Sant'Anna School of Advanced Studies, Pisa, Italy.
    6. Floortje Alkemade & Carolina Castaldi, 2005. "Strategies for the Diffusion of Innovations on Social Networks," Computational Economics, Springer;Society for Computational Economics, vol. 25(1), pages 3-23, February.
    7. Eckerstorfer, Paul & Wendner, Ronald, 2013. "Asymmetric and non-atmospheric consumption externalities, and efficient consumption taxation," Journal of Public Economics, Elsevier, vol. 106(C), pages 42-56.
    8. Chen, Yubo & Fay, Scott & Wang, Qi, 2011. "The Role of Marketing in Social Media: How Online Consumer Reviews Evolve," Journal of Interactive Marketing, Elsevier, vol. 25(2), pages 85-94.
    9. Jungeilges, Jochen & Pavletsov, Makar & Perevalova, Tatyana, 2022. "Noise-induced behavioral change driven by transient chaos," Chaos, Solitons & Fractals, Elsevier, vol. 158(C).
    10. Giulia Iori & Vassilis Koulovassilopoulos, 1999. "Patterns of consumption in socio-economic models with heterogeneous interacting agents," Papers cond-mat/9909131, arXiv.org.
    11. Zakaria Babutsidze, 2009. "Learning How to Consume and Returns to Product Promotion," Papers on Economics and Evolution 2009-05, Philipps University Marburg, Department of Geography.
    12. Andrea Mannberg & Tomas Sjögren, 2022. "Social identity and risky leisure activities: implications for welfare and policy," Social Choice and Welfare, Springer;The Society for Social Choice and Welfare, vol. 59(2), pages 251-285, August.
    13. Fagiolo, Giorgio, 2005. "Endogenous neighborhood formation in a local coordination model with negative network externalities," Journal of Economic Dynamics and Control, Elsevier, vol. 29(1-2), pages 297-319, January.
    14. Zakaria Babutsidze, 2011. "Returns to product promotion when consumers are learning how to consume," Journal of Evolutionary Economics, Springer, vol. 21(5), pages 783-801, December.
    15. Babutsidze, Zakaria & Cowan, Robin, 2009. "Inertia, Interaction and Clustering in Demand," MERIT Working Papers 2009-045, United Nations University - Maastricht Economic and Social Research Institute on Innovation and Technology (MERIT).
    16. Ekaterina Ekaterinchuk & Jochen Jungeilges & Tatyana Ryazanova & Iryna Sushko, 2017. "Dynamics of a minimal consumer network with uni-directional influence," Journal of Evolutionary Economics, Springer, vol. 27(5), pages 831-857, November.

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    More about this item

    Keywords

    Peer education; Social spectrum; Pattern; Consommation; Éducation par les pairs;
    All these keywords.

    JEL classification:

    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • D62 - Microeconomics - - Welfare Economics - - - Externalities

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