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A Model of Price Promotions with Consumer Search

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Author Info
Banks, J.
Moorthy, S.

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Abstract

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Publisher Info
Paper provided by Rochester, Business - Marketing Science in its series Papers with number 95-01.

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Length: 30 pages
Date of creation: 1994
Date of revision:
Handle: RePEc:fth:robums:95-01

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Postal: UNIVERSITY OF ROCHESTER, WILLIAM E. SIMON GRADUATE SCHOOL OF BUSINESS ADMINISTRATION, ROCHESTER NEW YORK 14627 U.S.A
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Web page: http://www.simon.rochester.edu/
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Related research
Keywords: PRICING; CONSUMPTION; ECONOMIC MODELS;

Other versions of this item:

Find related papers by JEL classification:
E30 - Macroeconomics and Monetary Economics - - Prices, Business Fluctuations, and Cycles - - - General (includes Measurement and Data)
L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
L12 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Monopoly; Monopolization Strategies

Cited by:
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  1. Il-Horn Hann & Kai-Lung Hui & Sang-Yong Tom Lee & Ivan P.L. Png, 2005. "Sales and Promotions: A More General Model," Industrial Organization 0508014, EconWPA. [Downloadable!]
  2. Timothy J. Richards, 2006. "Sales by multi-product retailers," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 27(4), pages 261-277. [Downloadable!]
  3. Daniel Hosken & David Reiffen, 2004. "How Retailers Determine Which Products Should Go on Sale: Evidence From Store-Level Data," Journal of Consumer Policy, Springer, vol. 27(2), pages 141-177, June. [Downloadable!] (restricted)
Statistics
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This page was last updated on 2009-12-16.

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