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Brand Names Before the Industrial Revolution

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Author Info
Richardson, G.

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Abstract

In emerging markets today, legal protections for intellectual property are weak and enforcement is lax. Counterfeiting of consumer goods and infringement on patents, copyrights, and trademarks cost corporations hundreds of billions of dollars each year. Strengthening laws and intensifying enforcement has done little to alleviate the affliction. No end to the epidemic appears in sight. Cures for this modern ailment may be found in medieval wisdom by investigating the methods manufacturers used to market durable goods before legal protections for the initial expansion of industry in Europe.

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Publisher Info
Paper provided by California Irvine - School of Social Sciences in its series Papers with number 00-01-09.

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Length: 36 pages
Date of creation: 2000
Date of revision:
Handle: RePEc:fth:calirv:00-01-09

Contact details of provider:
Postal: UNIVERSITY OF CALIFORNIA IRVINE, SCHOOL OF SOCIAL SCIENCES, IRVINECALIFORNIA 91717 U.S.A.

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Related research
Keywords: MARKET ; INTELLECTUAL PROPERTY ; MANUFACTURING;

Find related papers by JEL classification:
K11 - Law and Economics - - Basic Areas of Law - - - Property Law
N60 - Economic History - - Manufacturing and Construction - - - General, International, or Comparative
D23 - Microeconomics - - Production and Organizations - - - Organizational Behavior; Transaction Costs; Property Rights
N63 - Economic History - - Manufacturing and Construction - - - Europe: Pre-1913

Cited by:
(explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)

  1. Gary Richardson & Michael McBride, 2008. "Religion, Longevity, and Cooperation: The Case of the Craft Guild," NBER Working Papers 14004, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
Statistics
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This page was last updated on 2009-11-20.

This information is provided to you by IDEAS at the Department of Economics, College of Liberal Arts and Sciences, University of Connecticut using RePEc data on a server sponsored by the Society for Economic Dynamics.