Brand Names Before the Industrial Revolution
AbstractIn emerging markets today, legal protections for intellectual property are weak and enforcement is lax. Counterfeiting of consumer goods and infringement on patents, copyrights, and trademarks cost corporations hundreds of billions of dollars each year. Strengthening laws and intensifying enforcement has done little to alleviate the affliction. No end to the epidemic appears in sight. Cures for this modern ailment may be found in medieval wisdom by investigating the methods manufacturers used to market durable goods before legal protections for the initial expansion of industry in Europe.
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Bibliographic InfoPaper provided by California Irvine - School of Social Sciences in its series Papers with number 00-01-09.
Length: 36 pages
Date of creation: 2000
Date of revision:
Contact details of provider:
Postal: UNIVERSITY OF CALIFORNIA IRVINE, SCHOOL OF SOCIAL SCIENCES, IRVINECALIFORNIA 91717 U.S.A.
MARKET ; INTELLECTUAL PROPERTY ; MANUFACTURING;
Other versions of this item:
- K11 - Law and Economics - - Basic Areas of Law - - - Property Law
- N60 - Economic History - - Manufacturing and Construction - - - General, International, or Comparative
- D23 - Microeconomics - - Production and Organizations - - - Organizational Behavior; Transaction Costs; Property Rights
- N63 - Economic History - - Manufacturing and Construction - - - Europe: Pre-1913
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- Sheilagh Ogilvie, 2007. "'Whatever Is, Is Right'?, Economic Institutions in Pre-Industrial Europe (Tawney Lecture 2006)," CESifo Working Paper Series 2066, CESifo Group Munich.
- Richardson, Gary & McBride, Michael, 2009.
"Religion, longevity, and cooperation: The case of the craft guild,"
Journal of Economic Behavior & Organization,
Elsevier, vol. 71(2), pages 172-186, August.
- Gary Richardson & Michael McBride, 2008. "Religion, Longevity, and Cooperation: The Case of the Craft Guild," NBER Working Papers 14004, National Bureau of Economic Research, Inc.
- Häckner, Jonas & Muren, Astri, 2012. "Counterfeiting and Consumption Externalities - A Closer Look," Research Papers in Economics 2012:2, Stockholm University, Department of Economics.
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