Corporate Donations to the Arts: Philanthropy or Advertising?
AbstractThis paper is an attempt to provide evidence on two questions: Why do companies sponsor art events, and where exactly does the money go? We analyse data collected on the revenue structure of cultural institutions in Berlin and Hamburg. This data set not only tells us where the money goes, it also allows us to draw conclusions with respect to donors' motives. We regress sponsorships received on the number of visitors and other independent variables. The results are significantly different from those which one would expect if sponsoring were merely a form of advertising.
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Bibliographic InfoPaper provided by DIW Berlin, German Institute for Economic Research in its series Discussion Papers of DIW Berlin with number 307.
Length: 12 p.
Date of creation: 2002
Date of revision:
Find related papers by JEL classification:
- Z1 - Other Special Topics - - Cultural Economics
- H4 - Public Economics - - Publicly Provided Goods
- C24 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Truncated and Censored Models; Switching Regression Models
This paper has been announced in the following NEP Reports:
- NEP-ALL-2002-11-04 (All new papers)
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