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Corporate Donations to the Arts: Philanthropy or Advertising?

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  • Björn Frank
  • Kurt Geppert

Abstract

This paper is an attempt to provide evidence on two questions: Why do companies sponsor art events, and where exactly does the money go? We analyse data collected on the revenue structure of cultural institutions in Berlin and Hamburg. This data set not only tells us where the money goes, it also allows us to draw conclusions with respect to donors' motives. We regress sponsorships received on the number of visitors and other independent variables. The results are significantly different from those which one would expect if sponsoring were merely a form of advertising.

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File URL: http://www.diw.de/documents/publikationen/73/diw_01.c.38586.de/dp307.pdf
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Bibliographic Info

Paper provided by DIW Berlin, German Institute for Economic Research in its series Discussion Papers of DIW Berlin with number 307.

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Length: 12 p.
Date of creation: 2002
Date of revision:
Handle: RePEc:diw:diwwpp:dp307

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  1. Andreoni,J. & Payne,A.A., 2001. "Government grants to private charities : do they crowd out giving or fundraising?," Working papers, Wisconsin Madison - Social Systems 19, Wisconsin Madison - Social Systems.
  2. Gordon Hughes & David Vines., . "Deregulation and the Future of Commercial Television," Hume Papers, David Hume Institute 12, David Hume Institute.
  3. Orace Johnson, 1966. "Corporate Philanthropy: An Analysis of Corporate Contributions," The Journal of Business, University of Chicago Press, University of Chicago Press, vol. 39, pages 489.
  4. Abbing, Hans, 2002. "Why Are Artists Poor?," University of Chicago Press Economics Books, University of Chicago Press, edition 1, number 9789053565650, 01-2013.
  5. John O'Hagan & Denice Harvey, 2000. "Why Do Companies Sponsor Arts Events? Some Evidence and a Proposed Classification," Journal of Cultural Economics, Springer, Springer, vol. 24(3), pages 205-224, August.
  6. Koenker,Roger, 2005. "Quantile Regression," Cambridge Books, Cambridge University Press, Cambridge University Press, number 9780521608275.
  7. Sen, Amartya Kumar, 1970. "The Impossibility of a Paretian Liberal," Scholarly Articles 3612779, Harvard University Department of Economics.
  8. Mark LeClair & Kelly Gordon, 2000. "Corporate Support for Artistic and Cultural Activities: What Determines the Distribution of Corporate Giving?," Journal of Cultural Economics, Springer, Springer, vol. 24(3), pages 225-241, August.
  9. Sen, Amartya, 1970. "The Impossibility of a Paretian Liberal," Journal of Political Economy, University of Chicago Press, University of Chicago Press, vol. 78(1), pages 152-57, Jan.-Feb..
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