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Are Small Recipients Overlooked by Sponsors? An Empirical Note

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Author Info
Björn Frank
Kurt Geppert

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Abstract

This note presents an analysis of data collected on the revenue structure of cultural institutions in Berlin and Hamburg, with a focus on sponsoring. Ex ante there are some reasons why firms, when giving to the arts, might favour large recipients, but also some why they could favour smaller ones. For our sample we find that income from sponsoring per visitor is larger for smaller cultural institutions. Finally, we argue that these results can be considered as evidence for a at least partly altruistic motivation of sponsors. Copyright Kluwer Academic Publishers 2004

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File URL: http://hdl.handle.net/10.1023/B:JCEC.0000019574.70428.c7
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Publisher Info
Article provided by Springer in its journal Journal of Cultural Economics.

Volume (Year): 28 (2004)
Issue (Month): 2 (May)
Pages: 143-156
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Handle: RePEc:kap:jculte:v:28:y:2004:i:2:p:143-156

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Web page: http://www.springerlink.com/link.asp?id=100284

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Related research
Keywords: advertising; corporate donations; corporate giving; philanthropy; sponsoring;

References listed on IDEAS
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  1. Gordon Hughes & David Vines., . "Deregulation and the Future of Commercial Television," Hume Papers 12, David Hume Institute.
  2. Orace Johnson, 1966. "Corporate Philanthropy: An Analysis of Corporate Contributions," Journal of Business, University of Chicago Press, vol. 39, pages 489. [Downloadable!]
  3. Sen, Amartya, 1970. "The Impossibility of a Paretian Liberal," Journal of Political Economy, University of Chicago Press, vol. 78(1), pages 152-57, Jan.-Feb.. [Downloadable!] (restricted)
  4. Roger Koenker & Kevin F. Hallock, 2001. "Quantile Regression," Journal of Economic Perspectives, American Economic Association, vol. 15(4), pages 143-156, Fall. [Downloadable!] (restricted)
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