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Are Small Recipients Overlooked by Sponsors? An Empirical Note

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  • Björn Frank
  • Kurt Geppert

Abstract

This note presents an analysis of data collected on the revenue structure of cultural institutions in Berlin and Hamburg, with a focus on sponsoring. Ex ante there are some reasons why firms, when giving to the arts, might favour large recipients, but also some why they could favour smaller ones. For our sample we find that income from sponsoring per visitor is larger for smaller cultural institutions. Finally, we argue that these results can be considered as evidence for a at least partly altruistic motivation of sponsors. Copyright Kluwer Academic Publishers 2004

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File URL: http://hdl.handle.net/10.1023/B:JCEC.0000019574.70428.c7
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Bibliographic Info

Article provided by Springer in its journal Journal of Cultural Economics.

Volume (Year): 28 (2004)
Issue (Month): 2 (May)
Pages: 143-156

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Handle: RePEc:kap:jculte:v:28:y:2004:i:2:p:143-156

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Web page: http://www.springerlink.com/link.asp?id=100284

Related research

Keywords: advertising; corporate donations; corporate giving; philanthropy; sponsoring;

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  1. Abbing, Hans, 2002. "Why Are Artists Poor?," University of Chicago Press Economics Books, University of Chicago Press, edition 1, number 9789053565650.
  2. Roger Koenker & Kevin F. Hallock, 2001. "Quantile Regression," Journal of Economic Perspectives, American Economic Association, vol. 15(4), pages 143-156, Fall.
  3. Sen, Amartya, 1970. "The Impossibility of a Paretian Liberal," Journal of Political Economy, University of Chicago Press, vol. 78(1), pages 152-57, Jan.-Feb..
  4. Sen, Amartya Kumar, 1970. "The Impossibility of a Paretian Liberal," Scholarly Articles 3612779, Harvard University Department of Economics.
  5. Orace Johnson, 1966. "Corporate Philanthropy: An Analysis of Corporate Contributions," The Journal of Business, University of Chicago Press, vol. 39, pages 489.
  6. John O'Hagan & Denice Harvey, 2000. "Why Do Companies Sponsor Arts Events? Some Evidence and a Proposed Classification," Journal of Cultural Economics, Springer, vol. 24(3), pages 205-224, August.
  7. Gordon Hughes & David Vines., . "Deregulation and the Future of Commercial Television," Hume Papers 12, David Hume Institute.
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