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Accuracy of Food Preference Predictions in Couples

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  • Benjamin Scheibehenne
  • Jutta Mata
  • David Richter

Abstract

The goal of this study was to identify and empirically test variables that indicate how well partners in relationships know each other’s food preferences. Participants (n = 2,854) lived in the same household and were part of a large, nationally representative panel study in Germany. Each partner independently predicted the other’s preferences for several common food items. Results show that predictive accuracy was higher for likes and for extreme and stereotypical preferences as compared to dislikes and for moderate and idiosyncratic preferences. Accuracy was also higher for couples with a high similarity in preferences and with longer relationship duration but was independent of participants’ age after controlling for relationship duration. The data also show that relationship duration was accompanied by higher similarity in couples’ food preferences. There was a small positive correlation between partner knowledge and both partner similarity and satisfaction with family life, but no correlation between partner knowledge and general life satisfaction. The results reconcile both valence and base-rate accounts of preference prediction accuracy.

Suggested Citation

  • Benjamin Scheibehenne & Jutta Mata & David Richter, 2018. "Accuracy of Food Preference Predictions in Couples," SOEPpapers on Multidisciplinary Panel Data Research 1003, DIW Berlin, The German Socio-Economic Panel (SOEP).
  • Handle: RePEc:diw:diwsop:diw_sp1003
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    File URL: https://www.diw.de/documents/publikationen/73/diw_01.c.611887.de/diw_sp1003.pdf
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    References listed on IDEAS

    as
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    3. Davy Lerouge & Luk Warlop, 2006. "Why It Is So Hard to Predict Our Partner's Product Preferences: The Effect of Target Familiarity on Prediction Accuracy," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 33(3), pages 393-402, November.
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    Keywords

    Socio-Economic Panel (SOEP); prediction accuracy; food preferences; romantic couples; perspective-taking;
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