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The Name Game: The Importance of Resourcefulness, Ruses, and Recall in Stock Ticker Symbols

Author

Listed:
  • Smith, Gary

    (Pomona College)

  • Baer, Naomi

    (Pomona College)

  • Barry, Erica

    (Pomona College)

Abstract

Previous research reported that a portfolio of stocks with clever ticker symbols outperformed the overall market by a significant margin during the years 1984 to 2005. This paper reports the performance of those stocks during the subsequent years 2006 to 2018, and also investigates the 2006-2008 performance of a new set of clever-ticker stocks. Both clever-ticker portfolios beat the market by a substantial margin, supporting the resiliency of the clever-ticker phenomenon.

Suggested Citation

  • Smith, Gary & Baer, Naomi & Barry, Erica, 2019. "The Name Game: The Importance of Resourcefulness, Ruses, and Recall in Stock Ticker Symbols," Economics Department, Working Paper Series 1005, Economics Department, Pomona College, revised 04 Jun 2019.
    • Handle: RePEc:clm:pomwps:1005
    as

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    References listed on IDEAS

    as
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