This paper evaluates firm profitability in the highly competitive restaurant industry by comparing variation in firm size and production decisions with variation in market size. In the Census microdata, I find that multi-unit firms operate a greater number of restaurants and larger individual restaurants in larger MSAs. They also increase production intensity by increasing production during operating hours, extending operating hours, increasing the volume of meals and non-meals output. These results are generally consistent with full capacity exploitation in efficient firms, rather than underutilization by firms seeking to limit rivalry through excess capacity or product proliferation.
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Paper provided by Center for Economic Studies, U.S. Census Bureau in its series Working Papers with number
06-19.
References listed on IDEAS Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
Krishna B. Kumar & Raghuram G. Rajan & Luigi Zingales, .
"What Determines Firm Size?,"
CRSP working papers
496, Center for Research in Security Prices, Graduate School of Business, University of Chicago.
[Downloadable!]
Other versions:
Krishna B. Kumar & Raghuram G. Rajan & Luigi Zingales, 1999.
"What Determines Firm Size?,"
NBER Working Papers
7208, National Bureau of Economic Research, Inc.
[Downloadable!] (restricted)
Jeffrey R. Campbell & Hugo A. Hopenhayn, 2002.
"Market Size Matters,"
NBER Working Papers
9113, National Bureau of Economic Research, Inc.
[Downloadable!] (restricted)