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Multiproduct Firms and Market Structure

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Author Info
Avner Shaked
John Sutton
Abstract

Models of (horizontal) product differentiation generally admit many equilibria. These include concentrated equilibria, in which few firms each offer many products, and fragmented equilibria, in which many firms each offer one product. Since these outcomes depend in a delicate way on features of the models that are hard to identify or proxy empirically, these models may seem empirically empty in regard to predictions about industrial structure. This article proposes a simple and natural reparameterization of such models in terms of empirically observable market characteristics, thereby generating testable predictions about the relationship between market size and market structure (concentration).

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File URL: http://links.jstor.org/sici?sici=0741-6261%28199021%2921%3A1%3C45%3AMFAMS%3E2.0.CO%3B2-7&origin=repec
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Publisher Info
Article provided by The RAND Corporation in its journal RAND Journal of Economics.

Volume (Year): 21 (1990)
Issue (Month): 1 (Spring)
Pages: 45-62
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Handle: RePEc:rje:randje:v:21:y:1990:i:spring:p:45-62

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  1. Pia Weiss, 2002. "Product and Process Innovations in a Horizontally Differentiated Product Market," Industrial Organization 0201005, EconWPA. [Downloadable!]
    Other versions:
  2. Christopher S. Ruebeck, 2002. "Interfirm Competition, Intrafirm Cannibalisation and Product Exit in the Market for Computer Hard Disk Drives," The Economic and Social Review, Economic and Social Studies, vol. 33(1), pages 119-131. [Downloadable!]
  3. Clarissa Yeap, 2006. "The Production Decisions of Large Competitors: Detecting Cost Advantages and Strategic Behavior in Restaurants," Working Papers 06-19, Center for Economic Studies, U.S. Census Bureau. [Downloadable!]
  4. John Sutton, 1995. "One Smart Agent," STICERD - Economics of Industry Papers 08, Suntory and Toyota International Centres for Economics and Related Disciplines, LSE. [Downloadable!]
  5. Steve Berry & Oliver B. Linton & Ariel Pakes, 2002. "Limit Theorems for Estimating the Parameters of Differentiated Product Demand Systems," Harvard Institute of Economic Research Working Papers 1955, Harvard - Institute of Economic Research. [Downloadable!]
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  6. B. Visser, 1997. "Endogenous Local Interaction and Multi-Product Firms," Working Papers ir97005, International Institute for Applied Systems Analysis. [Downloadable!]
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  7. Francisco Caballero-sanz & Rafael Moner-colonques & José Sempere-monerris, 1998. "Market Structure and R∧D Joint Ventures: The Case of Product Innovations," European Journal of Law and Economics, Springer, vol. 5(1), pages 51-66, January. [Downloadable!] (restricted)
  8. Ralph Siebert, 2003. "The Introduction of New Product Qualities by Incumbent Firms: Market Proliferation versus Cannibalization," CIG Working Papers SP II 2003-11, Wissenschaftszentrum Berlin (WZB), Research Unit: Competition and Innovation (CIG). [Downloadable!]
  9. Volker Nocke & Stephen Yeaple, 2006. "Globalization and Endogenous Firm Scope," PIER Working Paper Archive 06-015, Penn Institute for Economic Research, Department of Economics, University of Pennsylvania. [Downloadable!]
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  10. Vesala, Jukka, 1998. "Technological Transformation and Nonbank Competition in a Model of Retail Banking Oligopoly," Research Discussion Papers 8/1998, Bank of Finland. [Downloadable!]
  11. Manez, J.A. & Waterson, M., 2001. "Multiproduct Firms and Product Differentiation: a Survey," The Warwick Economics Research Paper Series (TWERPS) 594, University of Warwick, Department of Economics. [Downloadable!]
  12. Sault, Joanne & Toivanen, Otto & Waterson, Michael, 2003. "Market Structure And Entry In Fast Food," The Warwick Economics Research Paper Series (TWERPS) 661, University of Warwick, Department of Economics. [Downloadable!]
  13. Pia Weiss, 2002. "Adoption of Product and Process Innovations in Differentiated," Industrial Organization 0212002, EconWPA. [Downloadable!]
  14. S. Baranzoni & P. Bianchi & L. Lambertini, 2000. "Market Structure," Working Papers 368, Dipartimento Scienze Economiche, Universita' di Bologna. [Downloadable!]
  15. Ping Lin, 2007. "Process R&D and Product Line Deletion by a Multiproduct Monopolist," Journal of Economics, Springer, vol. 91(3), pages 245-262, July. [Downloadable!] (restricted)
  16. George Symeonidis, 2007. "Downstream Competition, Bargaining and Welfare," Economics Discussion Papers 625, University of Essex, Department of Economics. [Downloadable!]
    Other versions:
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