Who Plays the Numbers Games in the Middle of the Day?
AbstractWe analyze the increase in sales of daily numbers lottery games – Pick 3 and Pick 4 games – after Ohio introduced midday drawings in August 1999. Using a 36 month panel data set of Ohio lottery sales by zip code we find that midday drawings increased Pick 3 sales by 12.1% per adult and increased Pick 4 sales by 16.6% per adult. The increase in both Pick 3 and Pick 4 sales after midday drawings began was greater in zip codes with a greater percentage of households receiving public assistance and zip codes with a higher percentage of black residents. The Pick 3 Red Ball promotions during this period, which increased the payouts to winning Pick 3 tickets, were successful in raising Ohio Lottery sales and profits. Pick 3 sales per adult would have declined 15.4% and Pick 4 sales per adult would have dropped 2.4% between 1998 and 2000 without any marketing innovations by the Ohio Lottery. This trend of falling lottery sales over time was more severe in areas near casinos, many of which opened in the mid 1990s.
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Bibliographic InfoPaper provided by Ball State University, Department of Economics in its series Working Papers with number 200705.
Length: 37 pages
Date of creation: Aug 2007
Date of revision: Aug 2007
Other versions of this item:
- Kathryn L. Combs & John A. Spry, 2012. "Who plays the numbers games in the middle of the day?," Applied Economics, Taylor & Francis Journals, vol. 44(7), pages 889-897, March.
- NEP-ALL-2007-08-27 (All new papers)
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Charles T. Clotfelter & Philip J. Cook, 1988. "Implicit Taxation in Lottery Finance," NBER Working Papers 2246, National Bureau of Economic Research, Inc.
- Clotfelter, Charles T & Cook, Philip J, 1990. "On the Economics of State Lotteries," Journal of Economic Perspectives, American Economic Association, vol. 4(4), pages 105-19, Fall.
- Donald Siegel & Gary Anders, 2001. "The Impact of Indian Casinos on State Lotteries: A Case Study of Arizona," Public Finance Review, , vol. 29(2), pages 139-147, March.
- Garrett, Thomas A. & Marsh, Thomas L., 2002. "The revenue impacts of cross-border lottery shopping in the presence of spatial autocorrelation," Regional Science and Urban Economics, Elsevier, vol. 32(4), pages 501-519, July.
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