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The Willingness to Pay to Remove Billboards and Improve Mountain Views

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  • Peter A. Groothuis
  • Jana D. Groothuis
  • John C. Whitehead

Abstract

We use the contingent valuation method to measure the amount citizens are willing to pay to improve mountain-view aesthetics through the removal of billboards. Our approach addresses both the perceived property rights as well as the perceptions of the status quo in the southern Appalachian Mountains. We find that individuals who retire to the mountains have different preferences for land use and mountain views than individuals who have ancestors who lived in Watauga County. In the aggregate, we find that citizens are willing to pay up almost one-half million dollars to remove billboards from Watauga County roadsides. This study provides insights to the debate surrounding land use in the mountains.

Suggested Citation

  • Peter A. Groothuis & Jana D. Groothuis & John C. Whitehead, 2006. "The Willingness to Pay to Remove Billboards and Improve Mountain Views," Working Papers 06-04, Department of Economics, Appalachian State University.
    • Handle: RePEc:apl:wpaper:06-04
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    File URL: http://econ.appstate.edu/RePEc/pdf/wp0604.pdf
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    References listed on IDEAS

    as
    1. Trudy Ann Cameron, 1991. "Interval Estimates of Non-Market Resource Values from Referendum Contingent Valuation Surveys," Land Economics, University of Wisconsin Press, vol. 67(4), pages 413-421.
    2. Cameron, Trudy Ann & James, Michelle D, 1987. "Efficient Estimation Methods for "Closed-ended' Contingent Valuation Surveys," The Review of Economics and Statistics, MIT Press, vol. 69(2), pages 269-276, May.
    3. Timothy C. Haab & Kenneth E. McConnell, 2002. "Valuing Environmental and Natural Resources," Books, Edward Elgar Publishing, number 2427.
    4. Steven B. Caudill & Peter A. Groothuis, 2005. "Modeling Hidden Alternatives in Random Utility Models: An Application to "Don’t Know" Responses in Contingent Valuation," Land Economics, University of Wisconsin Press, vol. 81(3).
    5. David Dickinson & Dee Von Bailey, 2004. "Willingness-to-Pay for Information: Experiex-post, have been developed to mitigate or eliminate the overstatement of hypothetical willingness to pay. The ex-ante approach addresses hypothetical bias i," Working Papers 04-21, Department of Economics, Appalachian State University.
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