The Willingness to Pay to Remove Billboards and Improve Mountain Views
AbstractWe use the contingent valuation method to measure the amount citizens are willing to pay to improve mountain-view aesthetics through the removal of billboards. Our approach addresses both the perceived property rights as well as the perceptions of the status quo in the southern Appalachian Mountains. We find that individuals who retire to the mountains have different preferences for land use and mountain views than individuals who have ancestors who lived in Watauga County. In the aggregate, we find that citizens are willing to pay up almost one-half million dollars to remove billboards from Watauga County roadsides. This study provides insights to the debate surrounding land use in the mountains.
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Bibliographic InfoPaper provided by Department of Economics, Appalachian State University in its series Working Papers with number 06-04.
Date of creation: 2006
Date of revision:
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Postal: Thelma C. Raley Hall, Boone, North Carolina 28608
Web page: http://www.business.appstate.edu/departments/economics/
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This paper has been announced in the following NEP Reports:
- NEP-AGR-2006-03-05 (Agricultural Economics)
- NEP-ALL-2006-03-05 (All new papers)
- NEP-ENV-2006-03-05 (Environmental Economics)
- NEP-TUR-2006-03-05 (Tourism Economics)
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