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The Willingness to Pay to Remove Billboards and Improve Mountain Views

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Author Info
Peter A. Groothuis
Jana D. Groothuis
John C. Whitehead

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Abstract

We use the contingent valuation method to measure the amount citizens are willing to pay to improve mountain-view aesthetics through the removal of billboards. Our approach addresses both the perceived property rights as well as the perceptions of the status quo in the southern Appalachian Mountains. We find that individuals who retire to the mountains have different preferences for land use and mountain views than individuals who have ancestors who lived in Watauga County. In the aggregate, we find that citizens are willing to pay up almost one-half million dollars to remove billboards from Watauga County roadsides. This study provides insights to the debate surrounding land use in the mountains.

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File URL: http://econ.appstate.edu/RePEc/pdf/wp0604.pdf
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Paper provided by Department of Economics, Appalachian State University in its series Working Papers with number 06-04.

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Date of creation: 2006
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Handle: RePEc:apl:wpaper:06-04

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Postal: Thelma C. Raley Hall, Boone, North Carolina 28608
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Web page: http://www.business.appstate.edu/departments/economics/
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  1. Cameron, Trudy Ann & James, Michelle D, 1987. "Efficient Estimation Methods for "Closed-ended' Contingent Valuation Surveys," The Review of Economics and Statistics, MIT Press, vol. 69(2), pages 269-76, May. [Downloadable!] (restricted)
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  2. Carson, Richard T. & Hanemann, W. Michael, 2006. "Contingent Valuation," Handbook of Environmental Economics, in: K. G. Mäler & J. R. Vincent (ed.), Handbook of Environmental Economics, edition 1, volume 2, chapter 17, pages 821-936 Elsevier. [Downloadable!] (restricted)
  3. John C. Whitehead & Todd L. Cherry, 2004. "Mitigating the Hypothetical Bias of Willingness to Pay: A Comparison of Ex-Ante and Ex-Post Approaches," Working Papers 04-21, Department of Economics, Appalachian State University. [Downloadable!]
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This page was last updated on 2008-9-3.

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