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Factors influencing the purchase and consumers’ willingness to pay for ground bison

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  • Qasmi, Bashir
  • Fausti, Scott
  • Underwood, Keith

Abstract

A consumer preference study that included willingness to pay and consumer sensory experiments was conducted for ground bison versus ground beef. A total of 82 subjects completed the study. The initial statistical analysis suggest that there is consistent consumer behavior with respect to consumer preference and frequency of consumption within species consumption options, but consistent consumer behavior appears to weaken when across species consumption preferences is compared to across species frequency of consumption patterns.

Suggested Citation

  • Qasmi, Bashir & Fausti, Scott & Underwood, Keith, 2015. "Factors influencing the purchase and consumers’ willingness to pay for ground bison," 2015 Annual Meeting, January 31-February 3, 2015, Atlanta, Georgia 196844, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saea15:196844
    DOI: 10.22004/ag.econ.196844
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    References listed on IDEAS

    as
    1. Evans, Jason R. & D'Souza, Gerard E. & Collins, Alan & Cheryl, Brown & Sperow, Mark, 2011. "Determining Consumer Perceptions of and Willingness to Pay for Appalachian Grass-Fed Beef: An Experimental Economics Approach," Agricultural and Resource Economics Review, Cambridge University Press, vol. 40(2), pages 233-250, September.
    2. Evans, Jason R. & D'Souza, Gerard E. & Collins, Alan R. & Brown, Cheryl & Sperow, Mark, 2011. "Determining Consumer Perceptions of and Willingness to Pay for Appalachian Grass-Fed Beef: An Experimental Economics Approach," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 40(2), pages 1-18, August.
    3. Jason F. Shogren & John A. Fox, 1996. "Consumer Preferences for Fresh Food Items with Multiple Quality Attributes: Evidence from an Experimental Auction of Pork Chops," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 78(4), pages 916-923.
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    5. Melton, Brian & Huffman, Wallace & Shogren, Jason F., 1996. "Consumer Preferences for Fresh Food with Multiple Attributes: Evidence from an Experimental Auction of Pork Chops," Staff General Research Papers Archive 5042, Iowa State University, Department of Economics.
    6. Wendy J. Umberger & Dillon M. Feuz & Chris R. Calkins & Karen Killinger-Mann, 2002. "U.S. consumer preference and willingness-to-pay for domestic corn-fed beef versus international grass-fed beef measured through an experimental auction," Agribusiness, John Wiley & Sons, Ltd., vol. 18(4), pages 491-504.
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    Consumer/Household Economics; Institutional and Behavioral Economics;

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