Welfare Gains from Quality Certification of Infant Foods: Results from a Market Experiment in Mali
AbstractIn low-income countries, malnutrition is often most severe among infants of six to twenty-four months. They need higher-density foods than the family diet, but density is a credence attribute. We hypothesize that the premium now paid for heavily advertised brands reflects demand for quality assurance, which could be provided at lower cost to competing firms through third-party certification. We use a new market experiment to find that mothers' average willingness-to-pay for certification is about $1.75/kg, or four times its cost, so that total economic-surplus gains from introducing certification to Mali would be on the order of $1 million annually. Copyright 2002, Oxford University Press.
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Bibliographic InfoArticle provided by Agricultural and Applied Economics Association in its journal American Journal of Agricultural Economics.
Volume (Year): 84 (2002)
Issue (Month): 4 ()
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- William Masters & Diakalia Sanogo, 2002. "Welfare gains from quality certification of infant foods: Results from a market experiment in mali," Framed Field Experiments 00191, The Field Experiments Website.
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