IDEAS home Printed from https://ideas.repec.org/p/ags/iaae18/276949.html
   My bibliography  Save this paper

Obesity in Scotland: A bad diet or bad supermarket promotions?

Author

Listed:
  • Placzek, O.

Abstract

Context : Scotland has some of the highest rates of obesity in Europe. It also has a diet high in calorie-dense food mainly purchased in supermarkets. Objective: This paper investigates the role of supermarket promotions on consumption of healthy/ unhealthy food in Scotland using Kantar Worldpanel data recording weekly purchases of over 3,000 households over ten-year period (2006-2015). Design: This study combines three large datasets to address important questions relating to the effect of supermarketpromotions on purchases among socioeconomic classifications of food consumers.The food consumption data are combined with socioeconomic characteristics of households obtained from the Scottish Index of Multiple Deprivation and the UK FSA Nutrient Profiling to assess the impact of promotions on purchases of healthy/ unhealthy food. Subsequent analysis will be undertaken to apply the approach to the consumption of all food. Results: The preliminary results are presented from an on-going study and show that the consumption of breakfast cereals is less healthy in 2015 compared to 2006. A decrease in full price purchases and an increase in promotion type price reduction has been found across all SIMD groups. Conclusion: The results after a regression will give implication on how the purchases of healthy/ unhealthy foods are influenced through promotion types in supermarkets. Acknowledgement : I want to acknowledge the financial support of the Scottish Rural College (SRUC) in Edinburgh and the Bournmouth University for the BU Matched funding scheme.

Suggested Citation

  • Placzek, O., 2018. "Obesity in Scotland: A bad diet or bad supermarket promotions?," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 276949, International Association of Agricultural Economists.
    • Handle: RePEc:ags:iaae18:276949
    DOI: 10.22004/ag.econ.276949
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/276949/files/248.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.276949?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Nakamura, Ryota & Pechey, Rachel & Suhrcke, Marc & Jebb, Susan A. & Marteau, Theresa M., 2014. "Sales impact of displaying alcoholic and non-alcoholic beverages in end-of-aisle locations: An observational study," Social Science & Medicine, Elsevier, vol. 108(C), pages 68-73.
    2. Laroche, Michel & Pons, Frank & Zgolli, Nadia & Cervellon, Marie-Cecile & Kim, Chankon, 2003. "A model of consumer response to two retail sales promotion techniques," Journal of Business Research, Elsevier, vol. 56(7), pages 513-522, July.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Wang, Deshen & Chen, Bintong & Chen, Jing, 2019. "Credit card fraud detection strategies with consumer incentives," Omega, Elsevier, vol. 88(C), pages 179-195.
    2. Jamal, Ahmad & Peattie, Sue & Peattie, Ken, 2012. "Ethnic minority consumers' responses to sales promotions in the packaged food market," Journal of Retailing and Consumer Services, Elsevier, vol. 19(1), pages 98-108.
    3. Richard Friberg & Mark Sanctuary, 2017. "The Effect of Retail Distribution on Sales of Alcoholic Beverages," Marketing Science, INFORMS, vol. 36(4), pages 626-641, July.
    4. Muhammad Bilal Gulfraz & Xiong Wei, 2019. "Impact of Sales Person’s Customer Orientation, In-Store Promotions and In-Store Environment on Impulsive Buying Mediated by Urge: The Moderating Role of Impulsive Buying Tendency," International Journal of Science and Business, IJSAB International, vol. 3(6), pages 99-117.
    5. Konstantinos Nikolopoulos, 2010. "Forecasting with quantitative methods: the impact of special events in time series," Applied Economics, Taylor & Francis Journals, vol. 42(8), pages 947-955.
    6. Souiden, Nizar & Chaouali, Walid & Baccouche, Mona, 2019. "Consumers’ attitude and adoption of location-based coupons: The case of the retail fast food sector," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 116-132.
    7. Tan, Pei Jie & Corsi, Armando & Cohen, Justin & Sharp, Anne & Lockshin, Larry & Caruso, William & Bogomolova, Svetlana, 2018. "Assessing the sales effectiveness of differently located endcaps in a supermarket," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 200-208.
    8. Stephanie Schwipper & Severine Peche & Gertrud Schmitz, 2020. "Mobile Location-Based Services’ Value-in-Use in Inner Cities: Do a Customer’s Shopping Patterns, Prior User Experience, and Sales Promotions Matter?," Schmalenbach Business Review, Springer;Schmalenbach-Gesellschaft, vol. 72(4), pages 511-564, October.
    9. Benson R. OKE & PhD, Prof Walter C. IHEJIRIKA & PhD, Godwin A. BENSON & Aniebo C. SAMSON, PhD, 2023. "Sales Promotion Strategies and Retention of Customer Brand Loyalty in Airtel and Globacom in Akwa Ibom State," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 7(4), pages 1416-1430, April.
    10. Ho, Xuan Huong & Nguyen, Dong Phong & Cheng, Julian Ming Sung & Le, Angelina Nhat Hanh, 2022. "Customer engagement in the context of retail mobile apps: A contingency model integrating spatial presence experience and its drivers," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    11. Yang, Xiying & Hua, Guowei & Cheng, T.C.E. & Zhang, Li & Zhang, Yi & Xu, Yadong, 2022. "Buy two and get X% off: Quantity discount under consumers’ anticipated regret," International Journal of Production Economics, Elsevier, vol. 250(C).
    12. Hongyan Dai & Ling Ge & Chen Li & Yan Wen, 2022. "The interaction of discount promotion and display-related promotion on on-demand platforms," Information Systems and e-Business Management, Springer, vol. 20(2), pages 285-302, June.
    13. Massara, Francesco & Scarpi, Daniele & Melara, Robert D. & Porcheddu, Daniele, 2018. "Affect transfer from national brands to store brands in multi-brand stores," Journal of Retailing and Consumer Services, Elsevier, vol. 45(C), pages 103-110.
    14. Cleveland, Mark & Bartikowski, Boris, 2018. "Cultural and identity antecedents of market mavenism: Comparing Chinese at home and abroad," Journal of Business Research, Elsevier, vol. 82(C), pages 354-363.
    15. Kiani, Isar & Laroche, Michel & Paulin, Michèle, 2016. "Development of market Mavenism traits: Antecedents and moderating effects of culture, gender, and personal beliefs," Journal of Business Research, Elsevier, vol. 69(3), pages 1120-1129.
    16. Komal Nagar, 2009. "Evaluating the Effect of Consumer Sales Promotions on Brand Loyal and Brand Switching Segments," Vision, , vol. 13(4), pages 35-48, October.
    17. Page, Bill & Trinh, Giang & Bogomolova, Svetlana, 2019. "Comparing two supermarket layouts: The effect of a middle aisle on basket size, spend, trip duration and endcap use," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 49-56.
    18. Jennifer Sanchez-Flack & Julie L. Pickrel & George Belch & Shih-Fan Lin & Cheryl A. M. Anderson & Maria Elena Martinez & Elva M. Arredondo & Guadalupe X. Ayala, 2017. "Examination of the Relationship between In-Store Environmental Factors and Fruit and Vegetable Purchasing among Hispanics," IJERPH, MDPI, vol. 14(11), pages 1-17, October.
    19. Garrido-Morgado, Álvaro & González-Benito, Óscar & Martos-Partal, Mercedes & Campo, Katia, 2021. "Which Products are More Responsive to In-Store Displays: Utilitarian or Hedonic?," Journal of Retailing, Elsevier, vol. 97(3), pages 477-491.
    20. Rochele Isabel Bagnolini Boschetti & Marcelo Gattermann Perin & Márcia Dutra Barcellos & Cláudio Hoffmann Sampaio & Kenny Basso, 2017. "Non-monetary sales promotion effects on credit cards," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 22(1), pages 3-13, March.

    More about this item

    Keywords

    Consumer/Household Economics;

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:iaae18:276949. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/iaaeeea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.