Italian Consumer Acceptance of Nutritionally Enhanced GM Food
AbstractThe aim of this article is to evaluate Italian consumers’ acceptance and willingness to purchase GM foods based on the type of benefit (input vs output trait) and product (plant based vs animal based). Two surveys were administered in two consecutive years (2004 and 2005) and the data used to test for possible changes in consumer acceptance. The results of a multinomial logit analysis suggest that on average consumer acceptance for plant-based GM food was higher in 2005. This study confirmed the key role of information strategies to consumers, with the most relevant results being the role distorted information play in raising the consumer’s level of fear and perceived risk. Respondents also place a higher level of confidence on scientists who are generally seen as independent of the industry. Consumers that usually consume and buy enhanced food products have a higher probability to buy a GM product providing an increased vitamin content.
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Bibliographic InfoPaper provided by International Association of Agricultural Economists in its series 2009 Conference, August 16-22, 2009, Beijing, China with number 51651.
Date of creation: 2009
Date of revision:
Food; Genetically modified organisms; consumer acceptance; willingness to buy; nutritionally enhanced food products; Consumer/Household Economics; Marketing; Q13;
Find related papers by JEL classification:
- Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
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