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Characteristics Of Different Consumer Segments In The Australian Beef Market

Author

Listed:
  • Morales, Luis Emilio
  • Griffith, Garry R.
  • Wright, Vic
  • Umberger, Wendy J.
  • Fleming, Euan M.

Abstract

Beef consumers in Australia have shown differences in their preferences for products and sensitivity to price. This can be explained by the influence on expected quality of cues related to health, production process and eating experience. Eating experience is difficult to predict as consumers generally do not have enough information to form reliable expectations. In this context, branded beef can help to signal quality and reduce the degree of uncertainty that consumers experience when shopping. Focus group research identified different segments, premiums for preferred products and potential for large-scale differentiation and branding in the Australian market.

Suggested Citation

  • Morales, Luis Emilio & Griffith, Garry R. & Wright, Vic & Umberger, Wendy J. & Fleming, Euan M., 2009. "Characteristics Of Different Consumer Segments In The Australian Beef Market," 2009 Conference (53rd), February 11-13, 2009, Cairns, Australia 48063, Australian Agricultural and Resource Economics Society.
    • Handle: RePEc:ags:aare09:48063
    DOI: 10.22004/ag.econ.48063
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    References listed on IDEAS

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    1. Umberger, Wendy J. & Calkins, Chris R., 2008. "Korean Consumers’ Preferences and Willingness to Pay for Domestic versus U.S. and Australian Beef with Alternative Attributes," 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida 6172, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    2. Kelvin J. Lancaster, 1966. "A New Approach to Consumer Theory," Journal of Political Economy, University of Chicago Press, vol. 74(2), pages 132-132.
    3. George W. Ladd & Veraphol Suvannunt, 1976. "A Model of Consumer Goods Characteristics," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 58(3), pages 504-510.
    4. Andre Gabor & C. W. J. Granger, 1961. "On the Price Consciousness of Consumers," Journal of the Royal Statistical Society Series C, Royal Statistical Society, vol. 10(3), pages 170-188, November.
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    Cited by:

    1. Griffith, Garry R. & Thompson, John M., 2012. "The aggregate economic benefits to the Australian beef industry from the adoption of meat standards Australia: updated to 2010/11," Australasian Agribusiness Review, University of Melbourne, Department of Agriculture and Food Systems, vol. 20, pages 1-28.
    2. Griffith, Garry R. & Rodgers, Heidi & Thompson, John M. & Dart, Cameron, 2009. "The aggregate economic benefits to 2007/08 from the adoption of meat standards Australia," Australasian Agribusiness Review, University of Melbourne, Department of Agriculture and Food Systems, vol. 17, pages 1-22.

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