Characteristics Of Different Consumer Segments In The Australian Beef Market
AbstractBeef consumers in Australia have shown differences in their preferences for products and sensitivity to price. This can be explained by the influence on expected quality of cues related to health, production process and eating experience. Eating experience is difficult to predict as consumers generally do not have enough information to form reliable expectations. In this context, branded beef can help to signal quality and reduce the degree of uncertainty that consumers experience when shopping. Focus group research identified different segments, premiums for preferred products and potential for large-scale differentiation and branding in the Australian market.
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Bibliographic InfoPaper provided by Australian Agricultural and Resource Economics Society in its series 2009 Conference (53rd), February 11-13, 2009, Cairns, Australia with number 48063.
Date of creation: 2009
Date of revision:
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Beef Branding; Consumer Preferences; Segmentation; Focus Groups.;
This paper has been announced in the following NEP Reports:
- NEP-AGR-2009-03-28 (Agricultural Economics)
- NEP-ALL-2009-03-28 (All new papers)
- NEP-MKT-2009-03-28 (Marketing)
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Kelvin J. Lancaster, 1966. "A New Approach to Consumer Theory," Journal of Political Economy, University of Chicago Press, vol. 74, pages 132.
- Griffith, Garry R. & Thompson, John M., 2012. "The aggregate economic benefits to the Australian beef industry from the adoption of meat standards Australia: updated to 2010/11," Australasian Agribusiness Review, University of Melbourne, Melbourne School of Land and Environment, vol. 20.
- Griffith, Garry R. & Rodgers, Heidi & Thompson, John M. & Dart, Cameron, 2009. "The aggregate economic benefits to 2007/08 from the adoption of meat standards Australia," Australasian Agribusiness Review, University of Melbourne, Melbourne School of Land and Environment, vol. 17.
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