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How do traders and consumers in sub-Saharan Africa value maize moisture content? Evidence from an experimental auction in Senegal

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  • McCoy, Stacy
  • Ricker-Gilbert, Jacob
  • Sall, Moussa
  • Bauchet, Jonathan

Abstract

In SSA, if maize moisture content cannot be detected, traders and consumers have no incentive to dry maize to ≤ 13.0 percent moisture, resulting in fungal growth and aflatoxin contamination. Using an experimental auction in SSA, we elicit trader and consumer WTP for maize labeled with varying moisture contents. Participants revealed a preference for drier maize when they knew the moisture content, but could not distinguish between unlabeled maize dried to ≤ 13.0 percent moisture and 14-15.9 percent moisture.

Suggested Citation

  • McCoy, Stacy & Ricker-Gilbert, Jacob & Sall, Moussa & Bauchet, Jonathan, 2016. "How do traders and consumers in sub-Saharan Africa value maize moisture content? Evidence from an experimental auction in Senegal," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235911, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea16:235911
    DOI: 10.22004/ag.econ.235911
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    1. Hoffmann, Vivian & Gatobu, Ken Mwithirwa, 2014. "Growing their own: Unobservable quality and the value of self-provisioning," Journal of Development Economics, Elsevier, vol. 106(C), pages 168-178.
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    3. William Vickrey, 1961. "Counterspeculation, Auctions, And Competitive Sealed Tenders," Journal of Finance, American Finance Association, vol. 16(1), pages 8-37, March.
    4. Kadjo, Didier & Ricker-Gilbert, Jacob & Alexander, Corinne, 2016. "Estimating Price Discounts for Low-Quality Maize in sub-Saharan Africa: Evidence from Benin," World Development, Elsevier, vol. 77(C), pages 115-128.
    5. Ordoñez, Romina & Hoffmann, Vivian, 2013. "Maize Safety in Kenya: The Role of Traders," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150959, Agricultural and Applied Economics Association.
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    1. Sanou, Awa & Liverpool-Tasie, Lenis Saweda O. & Caputo, Vincenzina & Kerr, John, 2021. "Introducing an aflatoxin-safe labeling program in complex food supply chains: Evidence from a choice experiment in Nigeria," Food Policy, Elsevier, vol. 102(C).
    2. Prieto, Stacy & Bauchet, Jonathan & Ricker-Gilbert, Jacob, 2017. "How do improved drying and storage practices influence aflatoxin spread? Evidence from smallholder households in Senegal," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258497, Agricultural and Applied Economics Association.

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