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Marketing Portfolio Choices by Independent Peach Growers: An Application of the Polychotomous Selection Model

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  • Florkowski, Wojciech J.
  • Park, Timothy A.
  • Bilgic, Abdulbaki

Abstract

In selecting a marketing channel for fresh peach sales, Georgia commercial peach growers choose the channel after accounting for buyers' preferences for quality attributes. Using the polychotomous selection model and survey data we identified external and internal quality attributes as essential factors influencing the choice of a marketing channel and the share of the crop marketed. Other factors influencing the choice and the volume sold through each marketing channel included orchard characteristics and the variety-determined fruit maturity.

Suggested Citation

  • Florkowski, Wojciech J. & Park, Timothy A. & Bilgic, Abdulbaki, 2003. "Marketing Portfolio Choices by Independent Peach Growers: An Application of the Polychotomous Selection Model," 2003 Annual meeting, July 27-30, Montreal, Canada 22028, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea03:22028
    DOI: 10.22004/ag.econ.22028
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    References listed on IDEAS

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    2. Trost, Robert P & Lee, Lung-Fei, 1984. "Technical Training and Earnings: A Polychotomous Choice Model with Selectivity," The Review of Economics and Statistics, MIT Press, vol. 66(1), pages 151-156, February.
    3. Noel Blisard & James Blaylock, 1993. "Distinguishing between Market Participation and Infrequency of Purchase Models of Butter Demand," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 75(2), pages 314-320.
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