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Understanding Consumers' Perceptions Toward Biotechnology And Labeling

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Author Info

  • Hine, Susan E.
  • Loureiro, Maria L.

Abstract

Risk perceptions about biotechnology and genetically modified (GM) foods drive the choices made by many consumers. In this paper, we address two important issues; namely, consumer preferences for mandatory labeling of products using biotechnology, as well as consumer response toward three different types of genetically modified processes (biotechnology applications to increase the nutritional content of potatoes, increase potato flavor, and a decrease in pesticide use). We identify socio-demographic characteristics that affect consumer preference for mandatory labeling as well as the support level that might be associated with biotechnology techniques that could improve upon potato characteristics identified as important by the consumer.

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File URL: http://purl.umn.edu/19898
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Bibliographic Info

Paper provided by American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association) in its series 2002 Annual meeting, July 28-31, Long Beach, CA with number 19898.

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Date of creation: 2002
Date of revision:
Handle: RePEc:ags:aaea02:19898

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Keywords: Research and Development/Tech Change/Emerging Technologies;

References

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  1. McCluskey, Jill J., 2000. "This Product May Contain GMOs," Choices, Agricultural and Applied Economics Association, vol. 15(2).
  2. Loureiro, Maria L. & Hine, Susan E., 2002. "Discovering Niche Markets: A Comparison Of Consumer Willingness To Pay For Local (Colorado Grown), Organic, And Gmo-Free Products," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 34(03), December.
  3. Julie A. Caswell, 2000. "An evaluation of risk analysis as applied to agricultural biotechnology (with a case study of gmo labeling)," Agribusiness, John Wiley & Sons, Ltd., vol. 16(1), pages 115-123.
  4. Buhr, Brian L. & Hayes, Dermot J. & Shogren, Jason F. & Kliebenstein, James B., 1993. "Valuing Ambiguity: The Case Of Genetically Engineered Growth Enhancers," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 18(02), December.
  5. Loureiro, Maria L. & Hine, Susan E., 2001. "Discovering Niche Markets: A Comparison Of Consumer Willingness To Pay For A Local (Colorado Grown), Organic, And Gmo-Free Product," 2001 Annual meeting, August 5-8, Chicago, IL 20630, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  6. Heiman, Amir & Just, David R. & Zilberman, David, 2000. "The Role Of Socioeconomic Factors And Lifestyle Variables In Attitude And The Demand For Genetically Modified Foods," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 18(3).
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Cited by:
  1. Harrison, R. Wes & Han, Jae-Hwan, 2005. "The Effects of Urban Consumer Perceptions on Attitudes for Labeling of Genetically Modified Foods," Journal of Food Distribution Research, Food Distribution Research Society, vol. 36(02), July.
  2. Harrison, R. Wes & Mclennon, Everald, 2004. "Analysis of Consumer Preferences for Biotech Labeling Formats," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 36(01), April.

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