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Tourist Behaviour: An Overview of Models to Date

Author

Listed:
  • Emil Juvan

    (University of Primorska, Faculty of tourism studies, Slovenia)

  • Doris Gomezelj Omerzel

    (University of Primorska, Faculty of management, Slovenia)

  • Maja Uran Maravic

    (University of Primorska, Faculty of tourism studies, Slovenia)

Abstract

Consumer behaviour, either in tourism or other contexts of consumption, is a key indicator of the quality, effectiveness and suitability of work in tourism or other activities. Tourist behaviour occurs in the planning and implementation stages of the holidays, and also after the return home. In order for the tour operator or destination to assess the relevance of its marketing and operational approaches to the development, marketing and implementation of tourism activities, it is necessary to recognise the different forms of behaviour in each stage. This article discusses the theoretical bases of tourist behaviour. Only by knowing the fundamentals of tourist behaviour, as well as knowing how to observe and measure them, can we effectively plan offers and other sales activities in tourism. Theoretical foundations are crucial in empirical research/the measurements of tourist behaviour, as they reveal the concepts that should be measured, and usually also the ways to measure them. This article will summarise the key features and useful values of theories that were most frequently tested in the context of tourism, as well as those that include concepts relevant to the behaviour of consumers in the context of tourism.

Suggested Citation

  • Emil Juvan & Doris Gomezelj Omerzel & Maja Uran Maravic, 2017. "Tourist Behaviour: An Overview of Models to Date," MIC 2017: Managing the Global Economy; Proceedings of the Joint International Conference, Monastier di Treviso, Italy, 24–27 May 2017,, University of Primorska Press.
    • Handle: RePEc:prp:micp17:23-33
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    References listed on IDEAS

    as
    1. Juvan, Emil & Dolnicar, Sara, 2016. "Measuring environmentally sustainable tourist behaviour," Annals of Tourism Research, Elsevier, vol. 59(C), pages 30-44.
    2. Sirgy, M Joseph, 1982. "Self-Concept in Consumer Behavior: A Critical Review," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(3), pages 287-300, December.
    3. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    4. Sheng, Chieh-Wen & Chen, Ming-Chia, 2012. "A study of experience expectations of museum visitors," Tourism Management, Elsevier, vol. 33(1), pages 53-60.
    5. George, Richard, 2010. "Visitor perceptions of crime-safety and attitudes towards risk: The case of Table Mountain National Park, Cape Town," Tourism Management, Elsevier, vol. 31(6), pages 806-815.
    6. Li, Xiangping & Li, Xiang (Robert) & Hudson, Simon, 2013. "The application of generational theory to tourism consumer behavior: An American perspective," Tourism Management, Elsevier, vol. 37(C), pages 147-164.
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    Cited by:

    1. Jun Lee & Jeong-Joon Kim, 2023. "A Study on Market Segmentation According to Wellness Tourism Motivation and Differences in Behavior between the Groups—Focusing on Satisfaction, Behavioral Intention, and Flow," IJERPH, MDPI, vol. 20(2), pages 1-22, January.

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