IDEAS home Printed from https://ideas.repec.org/h/pkk/meb013/181-194.html
   My bibliography  Save this book chapter

The Depiction of Advertising Industry in Novels and Their Incorporation in Education

Author

Listed:
  • András Farkas

    (Óbuda University)

Abstract

There are a great number of multi-criteria decision analysis (MCDA) methods used in practice. Most of them have been designed to evaluate alternatives on one particular scale of measurement only. But the alternatives are characterized by many attributes which, usually, correspond to different types of measurement scale. In this paper such a method called MAROM is compared to a classical MCDA procedure called TOPSIS. The problem of alternative-fuel modes of buses used for public transportation in urban areas is considered. The ranking and the evaluation procedures of the alternative-fuel modes are shown for an empirical study taken from the literature. Comparison of the two methods is made on the results of the numerical computations. The formal description of the method MAROM is also presented in detail.

Suggested Citation

  • András Farkas, 2013. "The Depiction of Advertising Industry in Novels and Their Incorporation in Education," Proceedings- 11th International Conference on Mangement, Enterprise and Benchmarking (MEB 2013),, Óbuda University, Keleti Faculty of Business and Management.
    • Handle: RePEc:pkk:meb013:181-194
    as

    Download full text from publisher

    File URL: http://www.kgk.uni-obuda.hu/sites/default/files/13_Farkas_0.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Tzeng, Gwo-Hshiung & Lin, Cheng-Wei & Opricovic, Serafim, 2005. "Multi-criteria analysis of alternative-fuel buses for public transportation," Energy Policy, Elsevier, vol. 33(11), pages 1373-1383, July.
    2. Kazimi, Camilla, 1997. "Evaluating the Environmental Impact of Alternative-Fuel Vehicles," Journal of Environmental Economics and Management, Elsevier, vol. 33(2), pages 163-185, June.
    3. Wade D. Cook & Lawrence M. Seiford, 1982. "On the Borda-Kendall Consensus Method for Priority Ranking Problems," Management Science, INFORMS, vol. 28(6), pages 621-637, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Alberto Romero-Ania & Lourdes Rivero Gutiérrez & María Auxiliadora De Vicente Oliva, 2021. "Multiple Criteria Decision Analysis of Sustainable Urban Public Transport Systems," Mathematics, MDPI, vol. 9(16), pages 1-30, August.
    2. Ibrahim M. Hezam & Arunodaya Raj Mishra & Pratibha Rani & Fausto Cavallaro & Abhijit Saha & Jabir Ali & Wadim Strielkowski & Dalia Štreimikienė, 2022. "A Hybrid Intuitionistic Fuzzy-MEREC-RS-DNMA Method for Assessing the Alternative Fuel Vehicles with Sustainability Perspectives," Sustainability, MDPI, vol. 14(9), pages 1-32, May.
    3. Lourdes Rivero Gutiérrez & María Auxiliadora De Vicente Oliva & Alberto Romero-Ania, 2021. "Managing Sustainable Urban Public Transport Systems: An AHP Multicriteria Decision Model," Sustainability, MDPI, vol. 13(9), pages 1-20, April.
    4. Boud Verbrugge & Mohammed Mahedi Hasan & Haaris Rasool & Thomas Geury & Mohamed El Baghdadi & Omar Hegazy, 2021. "Smart Integration of Electric Buses in Cities: A Technological Review," Sustainability, MDPI, vol. 13(21), pages 1-23, November.
    5. Hisham Alidrisi, 2021. "An Innovative Job Evaluation Approach Using the VIKOR Algorithm," JRFM, MDPI, vol. 14(6), pages 1-19, June.
    6. Caetani, Alberto Pavlick & Ferreira, Luciano & Borenstein, Denis, 2016. "Development of an integrated decision-making method for an oil refinery restructuring in Brazil," Energy, Elsevier, vol. 111(C), pages 197-210.
    7. Sirirat Sae Lim & Hong Ngoc Nguyen & Chia-Li Lin, 2022. "Exploring the Development Strategies of Science Parks Using the Hybrid MCDM Approach," Sustainability, MDPI, vol. 14(7), pages 1-29, April.
    8. Dieckhoener, Caroline & Hecking, Harald, 2012. "Greenhouse Gas Abatement Cost Curves of the Residential Heating Market – a Microeconomic Approach," EWI Working Papers 2012-16, Energiewirtschaftliches Institut an der Universitaet zu Koeln (EWI).
    9. Hsu, C.-H. & Wang, Fu-Kwun & Tzeng, Gwo-Hshiung, 2012. "The best vendor selection for conducting the recycled material based on a hybrid MCDM model combining DANP with VIKOR," Resources, Conservation & Recycling, Elsevier, vol. 66(C), pages 95-111.
    10. Pratibha Rani & Arunodaya Raj Mishra & Abbas Mardani & Fausto Cavallaro & Dalia Štreimikienė & Syed Abdul Rehman Khan, 2020. "Pythagorean Fuzzy SWARA–VIKOR Framework for Performance Evaluation of Solar Panel Selection," Sustainability, MDPI, vol. 12(10), pages 1-18, May.
    11. Celik, Erkan & Aydin, Nezir & Gumus, Alev Taskin, 2014. "A multiattribute customer satisfaction evaluation approach for rail transit network: A real case study for Istanbul, Turkey," Transport Policy, Elsevier, vol. 36(C), pages 283-293.
    12. Cascón, J.M. & González-Arteaga, T. & de Andrés Calle, R., 2019. "Reaching social consensus family budgets: The Spanish case," Omega, Elsevier, vol. 86(C), pages 28-41.
    13. Tommy Carpenter & Andrew Curtis & S. Keshav, 2014. "The return on investment for taxi companies transitioning to electric vehicles," Transportation, Springer, vol. 41(4), pages 785-818, July.
    14. Alev Taskin Gumus & A. Yesim Yayla & Erkan Çelik & Aytac Yildiz, 2013. "A Combined Fuzzy-AHP and Fuzzy-GRA Methodology for Hydrogen Energy Storage Method Selection in Turkey," Energies, MDPI, vol. 6(6), pages 1-16, June.
    15. Mariusz Izdebski & Marianna Jacyna, 2021. "An Efficient Hybrid Algorithm for Energy Expenditure Estimation for Electric Vehicles in Urban Service Enterprises," Energies, MDPI, vol. 14(7), pages 1-23, April.
    16. Kühne, Reinhart, 2010. "Electric buses – An energy efficient urban transportation means," Energy, Elsevier, vol. 35(12), pages 4510-4513.
    17. Chen, Lihong & Ren, Jingzheng, 2018. "Multi-attribute sustainability evaluation of alternative aviation fuels based on fuzzy ANP and fuzzy grey relational analysis," Journal of Air Transport Management, Elsevier, vol. 68(C), pages 176-186.
    18. Kuo, Ting, 2017. "A modified TOPSIS with a different ranking index," European Journal of Operational Research, Elsevier, vol. 260(1), pages 152-160.
    19. Ertugrul Ayyildiz & Mirac Murat & Gul Imamoglu & Yildiz Kose, 2023. "A novel hybrid MCDM approach to evaluate universities based on student perspective," Scientometrics, Springer;Akadémiai Kiadó, vol. 128(1), pages 55-86, January.
    20. Kelin Luo & Yinfeng Xu & Bowen Zhang & Huili Zhang, 2018. "Creating an acceptable consensus ranking for group decision making," Journal of Combinatorial Optimization, Springer, vol. 36(1), pages 307-328, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pkk:meb013:181-194. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Alexandra Vécsey (email available below). General contact details of provider: https://edirc.repec.org/data/gkbmfhu.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.