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The moral complexity of agriculture: A challenge for corporate social responsibility

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  • de Olde, Evelien M.
  • Valentinov, Vladislav

Abstract

Over the past decades, the modernization of agriculture in the Western world has contributed not only to a rapid increase in food production but also to environmental and societal concerns over issues such as greenhouse gas emissions, soil quality and biodiversity loss. Many of these concerns, for example those related to animal welfare or labor conditions, are stuck in controversies and apparently deadlocked debates. As a result we observe a paradox in which a wide range of corporate social responsibility (CSR) initiatives, originally seeking to reconnect agriculture and society, frequently provoke debate, conflict, and protests. In order to make sense of this pattern, the present paper contends that Western agriculture is marked by moral complexity, i.e., the tendency of multiple legitimate moral standpoints to proliferate without the realistic prospect of a consensus. This contention is buttressed by a conceptual framework that draws inspiration the contemporary business ethics and systems-theoretic scholarship. From the systems-theoretic point of view, the evolution of moral complexity is traced back to the processes of agricultural modernization, specialization, and differentiation, each of which suppresses the responsiveness of the economic and legal institutions to the full range of societal and environmental concerns about agriculture. From the business ethics point of view, moral complexity is shown to prevent the transformation of the ethical responsibilities into the legal and economic responsibilities despite the ongoing institutionalization of CSR. Navigating moral complexity is shown to require moral judgments which are necessarily personal and contestable. These judgments are implicated in those CSR initiatives that require dealing with trade-offs among the different sustainability issues.

Suggested Citation

  • de Olde, Evelien M. & Valentinov, Vladislav, 2019. "The moral complexity of agriculture: A challenge for corporate social responsibility," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 32(3), pages 413-430.
    • Handle: RePEc:zbw:espost:200123
    DOI: 10.1007/s10806-019-09782-3
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    2. Hajdu, Anna & Daziano, Marcos F. & Visser, Oane, 2021. "Institutions and individual values motivating corporate social responsibility activities in large farms and agroholdings," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 24(4), pages 669-696.
    3. Muscat, A. & de Olde, E.M. & Candel, J.J.L. & de Boer, I.J.M. & Ripoll-Bosch, R., 2022. "The Promised Land: Contrasting frames of marginal land in the European Union," Land Use Policy, Elsevier, vol. 112(C).
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    5. Myriam Preiss & Julia H.-M. Vogt & Carsten Dreher & Monika Schreiner, 2022. "Trends Shaping Western European Agrifood Systems of the Future," Sustainability, MDPI, vol. 14(21), pages 1-18, October.
    6. Irena Jindřichovská & Dana Kubíčková & Mihaela Mocanu, 2020. "Case Study Analysis of Sustainability Reporting of an Agri-Food Giant," Sustainability, MDPI, vol. 12(11), pages 1-19, June.
    7. Jauernig, Johanna & Pies, Ingo & Thompson, Paul B. & Valentinov, Vladislav, 2020. "Agrarian vision, industrial vision, and rent-seeking: A viewpoint," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 33(3-6), pages 391-400.
    8. Mirela Cristea & Graţiela Georgiana Noja & Eleftherios Thalassinos & Daniel Cîrciumaru & Constantin Ștefan Ponea & Carmen Claudia Durău, 2022. "Environmental, Social and Governance Credentials of Agricultural Companies—The Interplay with Company Size," Resources, MDPI, vol. 11(3), pages 1-12, March.
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