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Modified Grey Relational Analysis Integrated with Grey Dematel Approach for the Performance Evaluation of Retail Stores

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  • Tuncay Ozcan

    (Department of Industrial Engineering, İstanbul University, 34320, Avcılar, İstanbul, Turkey)

  • Fatih Tuysuz

    (Department of Industrial Engineering, İstanbul University, 34320, Avcılar, İstanbul, Turkey)

Abstract

Performance evaluation is one of the most important problems for retail chains and may have effect on tactical and strategic decisions. This paper proposes a grey-based multi-criteria performance evaluation model for retail sector. This model integrates Decision-Making Trial and Evaluation Laboratory (DEMATEL) and modified Grey Relational Analysis (GRA) methods. First, the grey-based DEMATEL method is used for determining the importance of performance indicators to be used in GRA based on the experts’ assessments. Then, the proposed modified GRA method is used for the performance evaluation and ranking of retail stores with respect to the predetermined performance indicators. Finally, the effectiveness and the applicability of the developed approach are illustrated with a case study with the actual data taken from a retail chain in Turkey.

Suggested Citation

  • Tuncay Ozcan & Fatih Tuysuz, 2016. "Modified Grey Relational Analysis Integrated with Grey Dematel Approach for the Performance Evaluation of Retail Stores," International Journal of Information Technology & Decision Making (IJITDM), World Scientific Publishing Co. Pte. Ltd., vol. 15(02), pages 353-386, March.
    • Handle: RePEc:wsi:ijitdm:v:15:y:2016:i:02:n:s0219622016500073
    DOI: 10.1142/S0219622016500073
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    Cited by:

    1. Yıldız, Nurdan & Tüysüz, Fatih, 2019. "A hybrid multi-criteria decision making approach for strategic retail location investment: Application to Turkish food retailing," Socio-Economic Planning Sciences, Elsevier, vol. 68(C).
    2. Shubham Gupta & Pradeep Khanna & Umang Soni, 2023. "Analyzing the interaction of critical success factor for TQM implementation- A grey-DEMATEL approach," Operations Management Research, Springer, vol. 16(3), pages 1619-1640, September.
    3. Bingsheng Liu & Meiqing Fu & Shuibo Zhang & Bin Xue & Qi Zhou & Shiruo Zhang, 2018. "An interval-valued 2-tuple linguistic group decision-making model based on the Choquet integral operator," International Journal of Systems Science, Taylor & Francis Journals, vol. 49(2), pages 407-424, January.
    4. Congjun Rao & Mark Goh & Junjun Zheng, 2017. "Decision Mechanism for Supplier Selection Under Sustainability," International Journal of Information Technology & Decision Making (IJITDM), World Scientific Publishing Co. Pte. Ltd., vol. 16(01), pages 87-115, January.

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