IDEAS home Printed from https://ideas.repec.org/a/wly/sustdv/v30y2022i4p636-646.html
   My bibliography  Save this article

Policy implications of willingness to pay for sustainable development of a world agricultural heritage site: The role of stakeholders' sustainable intelligence, support, and behavioral intention

Author

Listed:
  • Yae‐Na Park
  • Choong‐Ki Lee
  • James W. Mjelde
  • Yu‐Jin Kwon

Abstract

The willingness to pay (WTP) for preservation of a Globally Important Agricultural System, Jeju Batdom, South Korea is estimated. To help control for hypothetical bias, two scenarios are used, hypothetical and real settings. Further, this study investigates how the concepts of sustainable intelligence, residents' support, and behavioral intention affect WTP in addition to demographic variables. Finally, three types of preservation values (bequest, option, and existence) are examined to identify how each value influences WTP. As expected, the results reveal that WTP of the hypothetical setting is larger than the real setting. The explanatory variables of sustainable intelligence, residents' support, and behavioral intention significantly increase the WTP for preservation of Batdam. Implications are clear for the preservation of agricultural heritage sites, developing programs to increase residents' sustainable intelligence, support, and behavioral intention will increase WTP for preservation. Furthermore, the Jeju residents place the highest weight on bequest value, followed by option and existence values. The findings provide researchers and practitioners with important implications when they implement sustainable development of agricultural heritage resources.

Suggested Citation

  • Yae‐Na Park & Choong‐Ki Lee & James W. Mjelde & Yu‐Jin Kwon, 2022. "Policy implications of willingness to pay for sustainable development of a world agricultural heritage site: The role of stakeholders' sustainable intelligence, support, and behavioral intention," Sustainable Development, John Wiley & Sons, Ltd., vol. 30(4), pages 636-646, August.
    • Handle: RePEc:wly:sustdv:v:30:y:2022:i:4:p:636-646
    DOI: 10.1002/sd.2261
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/sd.2261
    Download Restriction: no
    File URL: https://libkey.io/10.1002/sd.2261?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Jonathan Liljeblad & Khin Thinn Thinn Oo, 2020. "World heritage sustainable development policy & local implementation: Site management issues using a case study of Sri Ksetra at Pyu ancient cities in Myanmar," Sustainable Development, John Wiley & Sons, Ltd., vol. 28(3), pages 468-477, May.
    2. George Halkos & Steriani Matsiori & Sophoklis Dritsas, 2019. "Stakeholder engagement for sustainable development and their suggestions for environmental policy: The case of Mediterranean monk seal," Sustainable Development, John Wiley & Sons, Ltd., vol. 27(3), pages 461-473, May.
    3. John W. Duffield & David A. Patterson, 1991. "Inference and Optimal Design for a Welfare Measure in Dichotomous Choice Contingent Valuation," Land Economics, University of Wisconsin Press, vol. 67(2), pages 225-239.
    4. Llewellyn Leonard & Thema Lebogang, 2018. "Exploring the Impacts of Mining on Tourism Growth and Local Sustainability: The Case of Mapungubwe Heritage Site, Limpopo, South Africa," Sustainable Development, John Wiley & Sons, Ltd., vol. 26(3), pages 206-216, May.
    5. Lee, Choong-Ki & W. Mjelde, James, 2007. "Valuation of ecotourism resources using a contingent valuation method: The case of the Korean DMZ," Ecological Economics, Elsevier, vol. 63(2-3), pages 511-520, August.
    6. W. Michael Hanemann, 1984. "Welfare Evaluations in Contingent Valuation Experiments with Discrete Responses," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 66(3), pages 332-341.
    7. Suntikul, Wantanee & Jachna, Timothy, 2013. "Contestation and negotiation of heritage conservation in Luang Prabang, Laos," Tourism Management, Elsevier, vol. 38(C), pages 57-68.
    8. Meilan Jin & Yuxian Juan & Youngjoon Choi & Choong-Ki Lee, 2019. "Estimating the Preservation Value of World Heritage Site Using Contingent Valuation Method: The Case of the Li River, China," Sustainability, MDPI, vol. 11(4), pages 1-14, February.
    9. George Halkos & Steriani Matsiori, 2018. "Gathering society's opinion of the sustainable management and economic value of the coastal zone," Sustainable Development, John Wiley & Sons, Ltd., vol. 26(6), pages 701-712, November.
    10. Kim, Ju-Yeon & Mjelde, James W. & Kim, Tae-Kyun & Lee, Choong-Ki & Ahn, Kyung-Mo, 2012. "Comparing willingness-to-pay between residents and non-residents when correcting hypothetical bias: Case of endangered spotted seal in South Korea," Ecological Economics, Elsevier, vol. 78(C), pages 123-131.
    11. Hisako Nomura & Nguyen Bich Hong & Mitsuyasu Yabe, 2018. "Effective Use and Management of Kunisaki Peninsula Usa GIAHS Long Trail—A Sustainable Tourism Model leading to Regional Development," Sustainability, MDPI, vol. 10(2), pages 1-14, February.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Chen, Feiyu & Chen, Qirui & Hou, Jing & Li, Shanshan, 2023. "Effects of China's carbon generalized system of preferences on low-carbon action: A synthetic control analysis based on text mining," Energy Economics, Elsevier, vol. 124(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Nigora Baymuminova & Guljakhon Shermukhammedova & Jeong-Gil Choi, 2023. "Estimating the Economic Value of Ichan Kala Using the Contingent Valuation Method (CVM)," Sustainability, MDPI, vol. 15(3), pages 1-18, February.
    2. Meilan Jin & Yuxian Juan & Youngjoon Choi & Choong-Ki Lee, 2019. "Estimating the Preservation Value of World Heritage Site Using Contingent Valuation Method: The Case of the Li River, China," Sustainability, MDPI, vol. 11(4), pages 1-14, February.
    3. Chang Liu & Mingshui Lin & Xinhua Qi & Wenjuan Zheng, 2021. "Estimating the Preservation Value of Wuyishan National Park from the Perspective of Bounded Rational Decision Making," Sustainability, MDPI, vol. 13(13), pages 1-15, June.
    4. Sunwoo Park & Namho Chung & Won Seok Lee, 2020. "Preserving the Culture of Jeju Haenyeo (Women Divers) as a Sustainable Tourism Resource," Sustainability, MDPI, vol. 12(24), pages 1-11, December.
    5. Jin, Jianjun & Wang, Zhishi & Liu, Xuemin, 2008. "Valuing black-faced spoonbill conservation in Macao: A policy and contingent valuation study," Ecological Economics, Elsevier, vol. 68(1-2), pages 328-335, December.
    6. Guo, Xiurui & Liu, Haifeng & Mao, Xianqiang & Jin, Jianjun & Chen, Dongsheng & Cheng, Shuiyuan, 2014. "Willingness to pay for renewable electricity: A contingent valuation study in Beijing, China," Energy Policy, Elsevier, vol. 68(C), pages 340-347.
    7. Choong-Ki Lee & James W. Mjelde & Tae-Kyun Kim, 2013. "Estimating the Effects of Different Admission Fees on Revenues for a Mega-Event Using a Contingent Valuation Method," Tourism Economics, , vol. 19(1), pages 147-159, February.
    8. Youngjoon Choi & Won Seok Lee & Choong-Ki Lee & John Dattilo, 2015. "Valuation of Mudflats in Nature-Based Tourism: Inclusion of Perceived Value of Festival Experiences," Tourism Economics, , vol. 21(4), pages 833-851, August.
    9. Chang-Young Jeon & Hee-Won Yang, 2021. "The Impact of the COVID-19 Pandemic on Tourists’ WTP: Using the Contingent Valuation Method," IJERPH, MDPI, vol. 18(16), pages 1-14, August.
    10. Pere Riera & Raúl Brey & Guillermo Gándara, 2008. "Bid design for non-parametric contingent valuation with a single bounded dichotomous choice format," Hacienda Pública Española / Review of Public Economics, IEF, vol. 186(3), pages 43-60, October.
    11. Amirnejad, Hamid & Khalilian, Sadegh & Assareh, Mohammad H. & Ahmadian, Majid, 2006. "Estimating the existence value of north forests of Iran by using a contingent valuation method," Ecological Economics, Elsevier, vol. 58(4), pages 665-675, July.
    12. Samnaliev, Mihail & Stevens, Thomas H. & More, Thomas, 2006. "A comparison of alternative certainty calibration techniques in contingent valuation," Ecological Economics, Elsevier, vol. 57(3), pages 507-519, May.
    13. Poe, Gregory L. & Bishop, Richard C., 1992. "Measuring the Benefits of Groundwater Protection from Agricultural Contamination: Results from a Two-Stage Contingent Valuation Study," Staff Papers 200549, University of Wisconsin-Madison, Department of Agricultural and Applied Economics.
    14. Ndebele, Tom & Forgie, Vicky, 2017. "Estimating the economic benefits of a wetland restoration programme in New Zealand: A contingent valuation approach," Economic Analysis and Policy, Elsevier, vol. 55(C), pages 75-89.
    15. Hyo-Jin Kim & Se-Jun Jin & Seung-Hoon Yoo, 2018. "Public Assessment of Releasing a Captive Indo-Pacific Bottlenose Dolphin into the Wild in South Korea," Sustainability, MDPI, vol. 10(9), pages 1-8, September.
    16. Kline, Jeffrey D. & Alig, Ralph J. & Johnson, Rebecca L., 2000. "Forest owner incentives to protect riparian habitat," Ecological Economics, Elsevier, vol. 33(1), pages 29-43, April.
    17. Richard T. Carson, 2011. "Contingent Valuation," Books, Edward Elgar Publishing, number 2489.
    18. W. George Hutchinson & Riccardo Scarpa & Susan M. Chilton & T. McCallion, 2001. "Parametric and Non‐Parametric Estimates of Willingness to Pay for Forest Recreation in Northern Ireland: A Discrete Choice Contingent Valuation Study with Follow‐Ups," Journal of Agricultural Economics, Wiley Blackwell, vol. 52(1), pages 104-122, January.
    19. Green, Donald & Jacowitz, Karen E. & Kahneman, Daniel & McFadden, Daniel, 1998. "Referendum contingent valuation, anchoring, and willingness to pay for public goods," Resource and Energy Economics, Elsevier, vol. 20(2), pages 85-116, June.
    20. Nduka, Eleanya, 2021. "How to get rural households out of energy poverty in Nigeria: A contingent valuation," Energy Policy, Elsevier, vol. 149(C).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:sustdv:v:30:y:2022:i:4:p:636-646. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1099-1719 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.