IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v13y2021i13p6983-d579258.html
   My bibliography  Save this article

Estimating the Preservation Value of Wuyishan National Park from the Perspective of Bounded Rational Decision Making

Author

Listed:
  • Chang Liu

    (College of Tourism, Fujian Normal University, Fuzhou 350117, China)

  • Mingshui Lin

    (College of Tourism, Fujian Normal University, Fuzhou 350117, China)

  • Xinhua Qi

    (School of Geographical Sciences, Fujian Normal University, Fuzhou 350117, China)

  • Wenjuan Zheng

    (College of Tourism, Fujian Normal University, Fuzhou 350117, China)

Abstract

Simplifying and popularizing the preservation values (valuation methods) of national parks—based on the premise of accuracy—shows stakeholders the importance of national parks, and is the basis for exploring sustainable use and development mechanisms. However, there are hypotheses biases, strategic biases, and starting point biases in regards to the existing evaluation methods. Therefore, based on the results of the contingent valuation method of research, under bounded rationality, this study uses the two-stage dichotomous choice contingent valuation and selects three methods to estimate the willingness to pay (WTP) for preservation at Wuyishan National Park. The results support that the two-stage contingent valuation method could effectively evade uncertainty with a “willingness to pay” decision making under bounded rationality, and factually reflect the real WTP. The results show that: (1) the average willingness to pay (truncated) of each household in Wuyishan National Park is CNY 609 (USD 93.90), which is similar to the actual average tourism expenditure of each household. (2) The cultural worldviews and perceived restorative environment have significant impacts on willingness to pay. (3) Comparing the preservation value of Wuyishan National Park with the actual financial input plays a positive role in manifesting the importance of Wuyishan National Park and attracting more financial input. The preservation value of Wuyishan National Park in the key market is about six times that of the basic market and one-third of that in the national market, which provides a theoretical basis for selecting the key tourism development market of Wuyishan National Park. (4) Those respondents believe that more funds should be put into protecting the national parks for their sustainable existence and bequeathing to future generations, which shows that the construction of the national park system is significant in improving natural values. This study attempted to provide theoretical support for improving non-market value and sustainable development of national parks.

Suggested Citation

  • Chang Liu & Mingshui Lin & Xinhua Qi & Wenjuan Zheng, 2021. "Estimating the Preservation Value of Wuyishan National Park from the Perspective of Bounded Rational Decision Making," Sustainability, MDPI, vol. 13(13), pages 1-15, June.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:13:p:6983-:d:579258
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/13/13/6983/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/13/13/6983/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Andy Choi & Franco Papandrea & Jeff Bennett, 2007. "Assessing cultural values: developing an attitudinal scale," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 31(4), pages 311-335, December.
    2. Chiu, Yen-Ting Helena & Lee, Wan-I. & Chen, Tsung-Hsiung, 2014. "Environmentally responsible behavior in ecotourism: Antecedents and implications," Tourism Management, Elsevier, vol. 40(C), pages 321-329.
    3. Lee, Choong-Ki & W. Mjelde, James, 2007. "Valuation of ecotourism resources using a contingent valuation method: The case of the Korean DMZ," Ecological Economics, Elsevier, vol. 63(2-3), pages 511-520, August.
    4. Meilan Jin & Yuxian Juan & Youngjoon Choi & Choong-Ki Lee, 2019. "Estimating the Preservation Value of World Heritage Site Using Contingent Valuation Method: The Case of the Li River, China," Sustainability, MDPI, vol. 11(4), pages 1-14, February.
    5. Dias, Vitor & Belcher, Ken, 2015. "Value and provision of ecosystem services from prairie wetlands: A choice experiment approach," Ecosystem Services, Elsevier, vol. 15(C), pages 35-44.
    6. Kim, Ju-Yeon & Mjelde, James W. & Kim, Tae-Kyun & Lee, Choong-Ki & Ahn, Kyung-Mo, 2012. "Comparing willingness-to-pay between residents and non-residents when correcting hypothetical bias: Case of endangered spotted seal in South Korea," Ecological Economics, Elsevier, vol. 78(C), pages 123-131.
    7. Choi, Andy S. & Ritchie, Brent W. & Papandrea, Franco & Bennett, Jeff, 2010. "Economic valuation of cultural heritage sites: A choice modeling approach," Tourism Management, Elsevier, vol. 31(2), pages 213-220.
    8. Pan, Yuan & Marshall, Stuart & Maltby, Lorraine, 2016. "Prioritising ecosystem services in Chinese rural and urban communities," Ecosystem Services, Elsevier, vol. 21(PA), pages 1-5.
    9. Poria, Yaniv & Reichel, Arie & Cohen, Raviv, 2013. "Tourists perceptions of World Heritage Site and its designation," Tourism Management, Elsevier, vol. 35(C), pages 272-274.
    10. W. Michael Hanemann, 1994. "Valuing the Environment through Contingent Valuation," Journal of Economic Perspectives, American Economic Association, vol. 8(4), pages 19-43, Fall.
    11. Magnus Johannesson & Bengt Liljas & Per-Olov Johansson, 1998. "An experimental comparison of dichotomous choice contingent valuation questions and real purchase decisions," Applied Economics, Taylor & Francis Journals, vol. 30(5), pages 643-647.
    12. Hensher,David A. & Rose,John M. & Greene,William H., 2015. "Applied Choice Analysis," Cambridge Books, Cambridge University Press, number 9781107465923.
    13. Marisa J. Mazzotta & James J. Opaluch, 1995. "Decision Making When Choices Are Complex: A Test of Heiner's Hypothesis," Land Economics, University of Wisconsin Press, vol. 71(4), pages 500-515.
    14. Bishop, Richard C. & Heberlein, Thomas A., 1979. "Measuring Values Of Extramarket Goods: Are Indirect Measures Biased?," 1979 Annual Meeting, July 29-August 1, Pullman, Washington 277818, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    15. Richard C. Bishop & Thomas A. Heberlein, 1979. "Measuring Values of Extramarket Goods: Are Indirect Measures Biased?," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 61(5), pages 926-930.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Lin Song & Yi Xue & Yaqiong Jing & Jincan Zhang, 2021. "Visitor’s Willingness to Pay for National Park Entrance Fees in China: Evidence from a Contingent Valuation Method," IJERPH, MDPI, vol. 18(24), pages 1-14, December.
    2. Andrew Rule & Sarah-Eve Dill & Gordy Sun & Aidan Chen & Senan Khawaja & Ingrid Li & Vincent Zhang & Scott Rozelle, 2022. "Challenges and Opportunities in Aligning Conservation with Development in China’s National Parks: A Narrative Literature Review," IJERPH, MDPI, vol. 19(19), pages 1-24, October.
    3. Mingshui Lin & Jingsong Jian & Hu Yu & Yanfang Zeng & Menglung Lin, 2021. "Research on the Spatial Pattern and Influence Mechanism of Industrial Transformation and Development of Traditional Villages," Sustainability, MDPI, vol. 13(16), pages 1-21, August.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Meilan Jin & Yuxian Juan & Youngjoon Choi & Choong-Ki Lee, 2019. "Estimating the Preservation Value of World Heritage Site Using Contingent Valuation Method: The Case of the Li River, China," Sustainability, MDPI, vol. 11(4), pages 1-14, February.
    2. Jin, Jianjun & Wang, Zhishi & Liu, Xuemin, 2008. "Valuing black-faced spoonbill conservation in Macao: A policy and contingent valuation study," Ecological Economics, Elsevier, vol. 68(1-2), pages 328-335, December.
    3. Murphy, James J. & Stevens, Thomas H., 2004. "Contingent Valuation, Hypothetical Bias, and Experimental Economics," Agricultural and Resource Economics Review, Cambridge University Press, vol. 33(2), pages 182-192, October.
    4. Karen Blumenschein & Magnus Johannesson & Glenn C. Blomquist & Bengt Liljas & Richard M. O'Conor, 1998. "Experimental Results on Expressed Certainty and Hypothetical Bias in Contingent Valuation," Southern Economic Journal, John Wiley & Sons, vol. 65(1), pages 169-177, July.
    5. Won Seok Lee, 2020. "A Study on the Value of Preserving a Parasitic Volcanic Sieve as a Tourism Good for Sustainable Management: Using the Contingent Valuation Method," Sustainability, MDPI, vol. 12(7), pages 1-12, April.
    6. Nigora Baymuminova & Guljakhon Shermukhammedova & Jeong-Gil Choi, 2023. "Estimating the Economic Value of Ichan Kala Using the Contingent Valuation Method (CVM)," Sustainability, MDPI, vol. 15(3), pages 1-18, February.
    7. Blumenschein, Karen & Johannesson, Magnus & Yokoyama, Krista K. & Freeman, Patricia R., 2001. "Hypothetical versus real willingness to pay in the health care sector: results from a field experiment," Journal of Health Economics, Elsevier, vol. 20(3), pages 441-457, May.
    8. Rodríguez, Elsa Mirta M. & Lacaze, María Victoria & Lupín, Beatriz, 2007. "Willingness to pay for organic food in Argentina: evidence from a consumer survey," Nülan. Deposited Documents 1300, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    9. Smith, V. Kerry & Mansfield, Carol, 1998. "Buying Time: Real and Hypothetical Offers," Journal of Environmental Economics and Management, Elsevier, vol. 36(3), pages 209-224, November.
    10. Amirnejad, Hamid & Khalilian, Sadegh & Assareh, Mohammad H. & Ahmadian, Majid, 2006. "Estimating the existence value of north forests of Iran by using a contingent valuation method," Ecological Economics, Elsevier, vol. 58(4), pages 665-675, July.
    11. Asenso-Okyere, W. Kwadwo & Osei-Akoto, Isaac & Anum, Adote & Appiah, Ernest N., 1997. "Willingness to pay for health insurance in a developing economy. A pilot study of the informal sector of Ghana using contingent valuation," Health Policy, Elsevier, vol. 42(3), pages 223-237, December.
    12. Veisten, Knut, 2007. "Contingent valuation controversies: Philosophic debates about economic theory," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 36(2), pages 204-232, April.
    13. James Murphy & P. Allen & Thomas Stevens & Darryl Weatherhead, 2005. "A Meta-analysis of Hypothetical Bias in Stated Preference Valuation," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 30(3), pages 313-325, March.
    14. Sagoff, M., 1998. "Aggregation and deliberation in valuing environmental public goods:: A look beyond contingent pricing," Ecological Economics, Elsevier, vol. 24(2-3), pages 213-230, February.
    15. Richard Carson & Nicholas Flores & Norman Meade, 2001. "Contingent Valuation: Controversies and Evidence," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 19(2), pages 173-210, June.
    16. Banzhaf, H. Spencer, 2016. "Constructing markets: environmental economics and the contingent valuation controversy," MPRA Paper 78814, University Library of Munich, Germany.
    17. Shivaraj Thapa & Subina Shrestha & Ram Kumar Adhikari & Suman Bhattarai & Deepa Paudel & Deepak Gautam & Anil Koirala, 2022. "Residents’ willingness-to-pay for watershed conservation program facilitating ecosystem services in Begnas watershed, Nepal," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(6), pages 7811-7832, June.
    18. Sunwoo Park & Namho Chung & Won Seok Lee, 2020. "Preserving the Culture of Jeju Haenyeo (Women Divers) as a Sustainable Tourism Resource," Sustainability, MDPI, vol. 12(24), pages 1-11, December.
    19. Mark A. Andor & Manuel Frondel & Colin Vance, 2017. "Mitigating Hypothetical Bias: Evidence on the Effects of Correctives from a Large Field Study," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 68(3), pages 777-796, November.
    20. Guo, Xiurui & Liu, Haifeng & Mao, Xianqiang & Jin, Jianjun & Chen, Dongsheng & Cheng, Shuiyuan, 2014. "Willingness to pay for renewable electricity: A contingent valuation study in Beijing, China," Energy Policy, Elsevier, vol. 68(C), pages 340-347.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:13:y:2021:i:13:p:6983-:d:579258. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.